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Fruit & Fibre
Fruit & Fibre by Waitrose provides 383 kcal per 100 g, with 21 g of sugars and 7.8 g of protein. That is 17% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereal flakes with fruits category. Contains: apple, banana, gluten, nuts, sulphur dioxide and sulphites.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
| Nutrient | Per 100 g | Category avg |
|---|---|---|
| Calories | 383 kcal | 378 |
| Total fat | 6.6 g | 3.8 +75% |
| Saturated fat | 4.1 g | 1.6 +152% |
| Carbohydrates | 68.5 g | 73.2 −6% |
| Total sugars | 21 g | 18 +17% |
| Added sugars | 18 g | 7.6 +138% |
| Protein | 7.8 g | 9 −14% |
| Salt | 0.2 g | 0.7 −76% |
*% Daily Value for 100 g, based on a 2,000-calorie diet (FDA reference values). Category average across 205 Cereal flakes with fruits products on Foodmetria.
Compared with other cereal flakes with fruits
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
TOASTED WHEAT FLAKES (72%) (wholegrain wheat, sugar, barley malt extract, salt, iron, Vitamin E, Antioxidant ascorbyl palmitate and alpha-tocopherol, niacin, Emulsifier mono-and diglycerides of fatty acids, pantothenic acid, Vitamin B12, Vitamin D, Thiamin (B1), folic acid, citric acid, riboflavin, Vitamin B6), MIXED FRUIT AND NUTS (28%) (raisins, DRIED BANANA (banana, Coconut oil, sugar, flavouring), dried coconut, DRIED SLICED APPLE (apple, preservative sulphur dioxide), roasted chopped hazelnuts) ALLERGY ADVICE: For allergens, including cereals containing gluten, see ingredients in bold. May also contain other nuts and milk.
- Allergens
- AppleBananaGlutenNutsSulphur dioxide and sulphites
- May contain traces
- MilkNuts
Additives 6
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Sold in
- United Kingdom
- Barcode
- 5000169181515
Prices reported by shoppers
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Frequently asked questions
How many calories are in Fruit & Fibre?
Fruit & Fibre contains 383 kcal per 100 g.
How much sugar is in Fruit & Fibre?
Fruit & Fibre has 21 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Fruit & Fibre healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
What allergens does Fruit & Fibre contain?
According to the label data it contains: Apple, Banana, Gluten, Nuts, Sulphur dioxide and sulphites. It may also contain traces of milk. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated March 27, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
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