Fruit & grain

Poor nutritional quality
Ultra-processed food
Green-Score
c
Environmental impact estimate

Fruit & grain by Harvest Morn provides 349 kcal per 100 g, with 32.4 g of sugars and 4.3 g of protein. That is 22% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereal bar with fruits fortified with vitamins and minerals category and comes in a 222 g pack. Contains: eggs, gluten.

Nutrient levels per 100 g

Fat
8.1 g · Moderate
Saturated fat
1.1 g · Low
Sugars
32.4 g · High
Salt
0.5 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 37g

Nutrient Per 100 g Per serving% DV* Category avg
Calories 349 kcal 129 kcal 345
Total fat 8.1 g 3 g 4% 8.8 −8%
Saturated fat 1.1 g 0.4 g 2% 2.2 −51%
Carbohydrates 62.4 g 23.1 g 8% 62.2
Total sugars 32.4 g 12 g 26.6 +22%
Added sugars 20.4 g 7.5 g 15% 14.7 +39%
Dietary fiber 3.8 g 1.4 g 5% 7.4 −49%
Protein 4.3 g 1.6 g 3% 6.3 −31%
Salt 0.5 g 0.2 g 0.4 +19%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 15 Cereal bar with fruits fortified with vitamins and minerals products on Foodmetria.

Compared with other cereal bar with fruits fortified with vitamins and minerals

Calories lower 21%
Sugars higher 43%
Salt higher 46%
Saturated fat lower 25%
Protein top 79%
Fiber top 67%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

STRAWBERRY FILLING (40%) (Sugar, STRAWBERRY PURÉE (20%), Water, Modified Maize Starch, Humectant: Glycerol; Gelling Agent: Pectins; Acidity Regulators: Citric Acid, Sodium Citrates; Firming Agent: Calcium Phosphates; Preservative: Potassium Sorbate; Flavouring, Colours: Annatto Norbixin, Anthocyanins), Wheat Flour (Wheat Flour, Iron, Niacin, Thiamin, Riboflavin, Folic Acid), Sunflower Oil, Humectant: Glycerol; Oat Bran, Raisins (Raisins, Sunflower Oil, Cottonseed Oil), Pasteurised Egg, Wholegrain Oat Flakes, Molasses, Brown Sugar, Oat Flour, Vitamins and Minerals (Calcium, Niacin, Iron, Zinc Oxide, Vitamin B6, Riboflavin, Thiamin, Vitamin A, Folic Acid), Invert Sugar Syrup, Raising Agents: Potassium Carbonates, Diphosphates, Sodium Carbonates, Calcium Phosphates; Stabiliser: Carboxy Methyl Cellulose; Salt, Preservative: Sodium Propionate; Maize Starch.

Palm oil freeNot veganMaybe vegetarian
Allergens
EggsGluten
May contain traces
MilkNutsPeanutsSoybeans

Additives 11

High overexposure risk
E440 - Pectins
Emulsifier
High overexposure risk

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Quantity
222 g
Serving size
37g
Labels & certifications
source of fibre
Sold in
United Kingdom
Barcode
4088600257754

Prices reported by shoppers

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Frequently asked questions

How many calories are in Fruit & grain?

Fruit & grain contains 349 kcal per 100 g and about 129 kcal per serving (37g).

How much sugar is in Fruit & grain?

Fruit & grain has 32.4 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.

Is Fruit & grain healthy?

It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Fruit & grain vegan?

Based on its ingredient list, it is not vegan.

What allergens does Fruit & grain contain?

According to the label data it contains: Eggs, Gluten. It may also contain traces of milk, nuts, peanuts, soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated March 27, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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