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Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flav…
Nutri-Score D NOVA 4
View detailsFoodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors
Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors by Foodhold provides 379 kcal per 100 g, with 37.9 g of sugars and 3.5 g of protein. That is 114% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereals and their products category. Contains: gluten, orange.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1 cup (29 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 379 kcal | 110 kcal | 389 | |
| Total fat | 3.5 g | 1 g | 1% | 7.8 −56% |
| Saturated fat | 0 g | 0 g | 0% | 1.6 −100% |
| Carbohydrates | 86.2 g | 25 g | 9% | 69.5 +24% |
| Total sugars | 37.9 g | 11 g | 17.7 +114% | |
| Dietary fiber | 10.3 g | 3 g | 11% | 7.7 +33% |
| Protein | 3.5 g | 1 g | 2% | 10.3 −66% |
| Salt | 1.2 g | 0.3 g | 0.8 +49% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 8318 Cereals and their products products on Foodmetria.
Serving size from the US product label in USDA FoodData Central, label data from July 2021. Other values: Open Food Facts.
Nutrition claims check
Claims its numbers support
- Low saturated fat
- 0 g per 100 g, 0% of calories (EU: no more than 1.5 g per 100 g and 10% of calories)
- High fiber
- 10.3 g fiber per 100 g (EU: at least 6 g per 100 g or 3 g per 100 kcal)
Checked against the per-100 g thresholds of EU Regulation 1924/2006, using the nutrition data above. US labels follow FDA rules, which are mostly based on serving size and can give a different result; FDA has no defined “low sugar” claim.
Compared with other cereals and their products
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Sugar, whole grain corn flour, wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, canola oil, salt, dicalcium phosphate, natural flavors (orange, lemon, cherry, blueberry, raspberry, lime and other natural flavors), redo 40, blue 1, yellow 6, yellow 5, bht (a preservative). vitamins and minerals (calcium carbonate, sodium ascorbate (vitamin c), niacinamide, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12
- Allergens
- GlutenOrange
Additives 6
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Regulatory status of its additives
How the US, individual states and the EU treat additives found in this product's ingredient list.
United States
Yellow 5 (E102), Yellow 6 (E110) and Blue 1 (E133) are among six petroleum-based dyes FDA is asking manufacturers to remove by the end of 2027. The phase-out is voluntary: the dyes remain approved.
California
The California School Food Safety Act (AB 2316) bars Yellow 5 (E102), Yellow 6 (E110) and Blue 1 (E133) from food served or sold in public schools from December 31, 2027.
West Virginia
West Virginia HB 2354 has barred Yellow 5 (E102), Yellow 6 (E110) and Blue 1 (E133) from school nutrition programs since August 1, 2025. A statewide ban due January 1, 2028 is on hold under a preliminary injunction (December 23, 2025) while the state appeals.
European Union
In the EU, food containing Yellow 5 (E102) and Yellow 6 (E110) must state that it "may have an adverse effect on activity and attention in children."
What these additives are and what the research says: Yellow 5, Yellow 6, Blue 1.
Additives are detected from the ingredient list by Open Food Facts and may be incomplete or out of date. Regulatory status checked October 6, 2026; rules are changing quickly. Not legal advice — always check the package label.
Product details
- Serving size
- 1 cup (29 g)
- Sold in
- United States
- Barcode
- 0688267132674
Prices reported by shoppers
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Frequently asked questions
How many calories are in Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors?
Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors contains 379 kcal per 100 g and about 110 kcal per serving (1 cup (29 g)).
How much sugar is in Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors?
Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors has 37.9 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
What allergens does Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors contain?
According to the label data it contains: Gluten, Orange. Recipes change — always check the package label.
Does Foodhold, fruit swirls, sweetened multigrain cereal natural fruit flavor with other natural flavors contain additives restricted in the US or the EU?
Its ingredient list includes Yellow 5 (E102), Yellow 6 (E110) and Blue 1 (E133). FDA is asking manufacturers to stop using them by the end of 2027 (voluntarily); California bars them from public schools from December 31, 2027; West Virginia bars them from school meals; the EU requires a warning label on food with Yellow 5 (E102) and Yellow 6 (E110). Recipes change — check the package label.
Source: Open Food Facts (ODbL). Last updated April 22, 2020. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
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