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Fruit Loaf
Fruit Loaf by Irwin's provides 343 kcal per 100 g, with 34.2 g of sugars and 6.3 g of protein. That is 648% more sugar than the average product in this category. It is classified as NOVA 4 (ultra-processed food). It is listed in the Breads category and comes in a 400g pack. Contains: gluten, soybeans.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1 serving (100 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 343 kcal | 343 kcal | 286 +20% | |
| Total fat | 5.7 g | 5.7 g | 7% | 5.3 +8% |
| Saturated fat | 1 g | 1 g | 5% | 1 +5% |
| Carbohydrates | 65 g | 65 g | 24% | 48.4 +34% |
| Total sugars | 34.2 g | 34.2 g | 4.6 +648% | |
| Added sugars | 2.8 g | 2.8 g | 6% | 2.6 +8% |
| Dietary fiber | 3.1 g | 3.1 g | 11% | 4.5 −31% |
| Protein | 6.3 g | 6.3 g | 13% | 9.6 −34% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 15526 Breads products on Foodmetria.
Compared with other breads
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Sultanas (32%), Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Mixed Peel (4%) (Orange Peel, Glue-fructose syrup, Sugar, Lemon Peel, Acidity Regulator (Citric Acid)), Rapeseed Oil, Glace Cherries (3%) (Cherries, Glucose-fructose syrup, Sugar, Acidity Regulator (Citric Acid), Preservative (Potassium Sorbate), Colour (Erythrosine)), Invert Sugar Syrup, Dextro Yeast, Salt, Emulsifiers (Mono - and diglycerides of fatty acids, Sodium stearoyl-2-lactylate), Wheat Gluten, Soya Flour, Thickeners (Sodium carboxy methyl cellulose, Xanthan gum), Flour Treatment Agent (Ascorbic Acid). ALLERGY ADVICE: For allergens, including cereals containing gluten, see ingredients in bold. Suitable for vegetarians.
- Allergens
- GlutenSoybeans
Additives 8
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 400g
- Serving size
- 1 serving (100 g)
- Labels & certifications
- Vegetarian
- Sold in
- United Kingdom
- Barcode
- 5013427011790
Prices reported by shoppers
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Frequently asked questions
How many calories are in Fruit Loaf?
Fruit Loaf contains 343 kcal per 100 g and about 343 kcal per serving (1 serving (100 g)).
How much sugar is in Fruit Loaf?
Fruit Loaf has 34.2 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Fruit Loaf healthy?
It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
What allergens does Fruit Loaf contain?
According to the label data it contains: Gluten, Soybeans. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated March 27, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
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