Fruit & fibre

by Asda 500 g in Cereal flakes with fruits Barcode 21115172

Whole wheat flakes with raisins, sweetened dried banana chips, toasted coconuts, dried apple, roasted chopped hazelnuts and almond

Poor nutritional quality
Ultra-processed food
Green-Score
d
Environmental impact estimate

Fruit & fibre by Asda provides 389 kcal per 100 g, with 26 g of sugars and 8.2 g of protein. That is 45% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereal flakes with fruits category and comes in a 500 g pack. Contains: apple, gluten, nuts, sulphur dioxide and sulphites.

Nutrient levels per 100 g

Fat
6.6 g · Moderate
Saturated fat
3.9 g · Moderate
Sugars
26 g · High
Salt
0.7 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 40 g

Nutrient Per 100 g Per serving% DV* Category avg
Calories 389 kcal 156 kcal 378
Total fat 6.6 g 2.6 g 3% 3.8 +75%
Saturated fat 3.9 g 1.6 g 8% 1.6 +139%
Carbohydrates 70 g 28 g 10% 73.2
Total sugars 26 g 10.4 g 18 +45%
Added sugars 0.7 g 0.3 g 1% 7.6 −91%
Dietary fiber 8.5 g 3.4 g 12% 7 +21%
Protein 8.2 g 3.3 g 7% 9 −9%
Salt 0.7 g 0.3 g 0.7

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 205 Cereal flakes with fruits products on Foodmetria.

Compared with other cereal flakes with fruits

Calories higher 20%
Sugars higher 6%
Salt lower 46%
Saturated fat higher 12%
Protein top 67%
Fiber top 35%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

_Whole wheat_(65%), raisins (17%), sweetened dried banana chips (7.0%) (banane, coconut oil, sugar, honey flavouring), toasted coconuts pieces (3.3%), _malted barley extract_, roasted chopped nuts (1.5%) (_hazelnuts_, _almonds (nuts)_), dried apple (1.5%) (apple, preservative (_sulphur dioxide_)), salt, vitamin and mineral mix (niacin (B3), iron, panthothenic acid (B5), thiamin (B1), riboflavin (B2), vitamin B6, folic acid (B9), vitamin B12).

Palm oil free
Allergens
AppleGlutenNutsSulphur dioxide and sulphites
May contain traces
Nuts

Additives 1

High overexposure risk

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Quantity
500 g
Serving size
40 g
Labels & certifications
No artificial flavorsNo artificial colorsNo hydrogenated fats
Sold in
United Kingdom
Barcode
21115172

Prices reported by shoppers

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Frequently asked questions

How many calories are in Fruit & fibre?

Fruit & fibre contains 389 kcal per 100 g and about 156 kcal per serving (40 g).

How much sugar is in Fruit & fibre?

Fruit & fibre has 26 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.

Is Fruit & fibre healthy?

It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

What allergens does Fruit & fibre contain?

According to the label data it contains: Apple, Gluten, Nuts, Sulphur dioxide and sulphites. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated March 27, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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