Toasted rice cereal, original

by Kellogg's 340 g in Extruded flakes Barcode 0038000016110

Toasted Rice Cereal

Not enough data to compute
Ultra-processed food
Green-Score
c
Environmental impact estimate

Toasted rice cereal, original by Kellogg's provides 389 kcal per 100 g, with 11.1 g of sugars and 19.4 g of protein. That is 14% less sugar than the average product in this category. It is classified as NOVA 4 (ultra-processed food). It is listed in the Extruded flakes category and comes in a 340 g pack. Contains: gluten, milk.

Nutrient levels per 100 g

Fat
1.4 g · Low
Sugars
11.1 g · Moderate
Salt
1.4 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 1/4 Cup (36 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 389 kcal 140 kcal 375
Total fat 1.4 g 0.5 g 1% 4.2 −67%
Carbohydrates 72.2 g 26 g 9% 70
Total sugars 11.1 g 4 g 12.9 −14%
Added sugars 2 g 0.7 g 1% 7.6 −74%
Protein 19.4 g 7 g 14% 10.6 +83%
Salt 1.4 g 0.5 g 0.6 +134%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 131 Extruded flakes products on Foodmetria.

Serving size from the US product label in USDA FoodData Central, label data from April 2023. Other values: Open Food Facts.

Compared with other extruded flakes

Calories higher 27%
Sugars higher 48%
Salt higher 9%
Protein top 3%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Rice, wheat gluten, sugar, defatted wheat germ, contains 2% or less of salt, whey, malt flavor, calcium caseinate. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin a palmitate, vitamin b12, vitamin d3.

Palm oil freeNot vegan
Allergens
GlutenMilk

Product details

Quantity
340 g
Serving size
1 1/4 Cup (36 g)
Sold in
French Polynesia, United States
Barcode
0038000016110

Prices reported by shoppers

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Frequently asked questions

How many calories are in Toasted rice cereal, original?

Toasted rice cereal, original contains 389 kcal per 100 g and about 140 kcal per serving (1 1/4 Cup (36 g)).

How much sugar is in Toasted rice cereal, original?

Toasted rice cereal, original has 11.1 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Toasted rice cereal, original healthy?

It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Toasted rice cereal, original vegan?

Based on its ingredient list, it is not vegan.

What allergens does Toasted rice cereal, original contain?

According to the label data it contains: Gluten, Milk. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated March 4, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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