Sweetened whole wheat and rice cereal with cinnamon

by Bear River Valley in Cereals and their products Barcode 0883979130844
Bad nutritional quality
Ultra-processed food

Sweetened whole wheat and rice cereal with cinnamon by Bear River Valley provides 433 kcal per 100 g, with 33.3 g of sugars and 3.3 g of protein. That is 88% more sugar than the average product in this category. Its Nutri-Score is E and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereals and their products category. Contains: gluten, soybeans.

Nutrient levels per 100 g

Fat
11.7 g · Moderate
Saturated fat
1.7 g · Moderate
Sugars
33.3 g · High
Salt
1.2 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 3/4 cup (30 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 433 kcal 130 kcal 389 +11%
Total fat 11.7 g 3.5 g 4% 7.8 +49%
Saturated fat 1.7 g 0.5 g 3% 1.6
Carbohydrates 80 g 24 g 9% 69.5 +15%
Total sugars 33.3 g 10 g 17.7 +88%
Dietary fiber 3.3 g 1 g 4% 7.7 −57%
Protein 3.3 g 1 g 2% 10.3 −68%
Salt 1.2 g 0.4 g 0.8 +49%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 8322 Cereals and their products products on Foodmetria.

Serving size from the US product label in USDA FoodData Central, label data from July 2021. Other values: Open Food Facts.

Compared with other cereals and their products

Calories higher 18%
Sugars higher 17%
Salt higher 27%
Saturated fat higher 27%
Protein top 94%
Fiber top 79%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Whole grain wheat, sugar, rice flour, canola oil and/or sunflower oil, fructose, contains 2% or less of: maltodextrin, dextrose, salt, calcium carbonate, cinnamon, soy lecithin, trisodium phosphate, annatto and caramel color, natural flavor.

Palm oil free
Allergens
GlutenSoybeans

Additives 6

Moderate overexposure risk
E322 - Lecithins
Antioxidant
E322i - Lecithin
Antioxidant
High overexposure risk

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
3/4 cup (30 g)
Sold in
United States
Barcode
0883979130844

Prices reported by shoppers

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Frequently asked questions

How many calories are in Sweetened whole wheat and rice cereal with cinnamon?

Sweetened whole wheat and rice cereal with cinnamon contains 433 kcal per 100 g and about 130 kcal per serving (3/4 cup (30 g)).

How much sugar is in Sweetened whole wheat and rice cereal with cinnamon?

Sweetened whole wheat and rice cereal with cinnamon has 33.3 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.

Is Sweetened whole wheat and rice cereal with cinnamon healthy?

It has a Nutri-Score of E (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

What allergens does Sweetened whole wheat and rice cereal with cinnamon contain?

According to the label data it contains: Gluten, Soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated April 22, 2020. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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