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Kelloggs breakfast cereal
Kelloggs breakfast cereal by Kellogg's provides 381 kcal per 100 g, with 31 g of sugars and 7.1 g of protein. That is 70% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Breakfast cereals category and comes in a 32g pack. Contains: gluten, milk, soybeans.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 3/4 cup (32 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 381 kcal | 122 kcal | 390 | |
| Total fat | 2.4 g | 0.8 g | 1% | 9.1 −74% |
| Saturated fat | 1.2 g | 0.4 g | 2% | 2.2 −46% |
| Carbohydrates | 85.7 g | 27.4 g | 10% | 66.3 +29% |
| Total sugars | 31 g | 9.9 g | 18.2 +70% | |
| Added sugars | 13 g | 4.2 g | 8% | 13 |
| Dietary fiber | 7.1 g | 2.3 g | 8% | 8 −11% |
| Protein | 7.1 g | 2.3 g | 5% | 10.2 −30% |
| Salt | 1.1 g | 0.4 g | 0.7 +72% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 4914 Breakfast cereals products on Foodmetria.
Nutrition claims check
Claims its numbers support
- Low fat
- 2.4 g fat per 100 g (EU: no more than 3 g per 100 g)
- Low saturated fat
- 1.2 g per 100 g, 3% of calories (EU: no more than 1.5 g per 100 g and 10% of calories)
- High fiber
- 7.1 g fiber per 100 g (EU: at least 6 g per 100 g or 3 g per 100 kcal)
Checked against the per-100 g thresholds of EU Regulation 1924/2006, using the nutrition data above. US labels follow FDA rules, which are mostly based on serving size and can give a different result; FDA has no defined “low sugar” claim.
Compared with other breakfast cereals
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Rice, whole grain wheat, sugar, whole grain oats, wheat bran, contains 2% or less of salt, corn syrup, palm kernel and canola oil, dried apples, brown sugar syrup, soluble wheat fiber, malt flavor, oat flour, rice flour, nonfat milk, nonfat yogurt powder (cultured nonfat milk; heat treated after culturing), molasses, natural and artificial flavor, soy lecithin, honey, lactic acid, spice, citric acid, malic acid, red 40, bht for freshness, sodium sulfite to protect color, blue 1. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12, vitamin d3.
- Allergens
- GlutenMilkSoybeans
Additives 7
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Regulatory status of its additives
How the US, individual states and the EU treat additives found in this product's ingredient list.
United States
Red 40 (E129) and Blue 1 (E133) are among six petroleum-based dyes FDA is asking manufacturers to remove by the end of 2027. The phase-out is voluntary: the dyes remain approved.
California
The California School Food Safety Act (AB 2316) bars Red 40 (E129) and Blue 1 (E133) from food served or sold in public schools from December 31, 2027.
West Virginia
West Virginia HB 2354 has barred Red 40 (E129) and Blue 1 (E133) from school nutrition programs since August 1, 2025. A statewide ban due January 1, 2028 is on hold under a preliminary injunction (December 23, 2025) while the state appeals.
European Union
In the EU, food containing Red 40 (E129) must state that it "may have an adverse effect on activity and attention in children."
What these additives are and what the research says: Red 40, Blue 1.
Additives are detected from the ingredient list by Open Food Facts and may be incomplete or out of date. Regulatory status checked October 6, 2026; rules are changing quickly. Not legal advice — always check the package label.
Product details
- Quantity
- 32g
- Serving size
- 3/4 cup (32 g)
- Labels & certifications
- flavor
- Sold in
- United States
- Barcode
- 0038000143656
Prices reported by shoppers
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Frequently asked questions
How many calories are in Kelloggs breakfast cereal?
Kelloggs breakfast cereal contains 381 kcal per 100 g and about 122 kcal per serving (3/4 cup (32 g)).
How much sugar is in Kelloggs breakfast cereal?
Kelloggs breakfast cereal has 31 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Kelloggs breakfast cereal healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Kelloggs breakfast cereal vegan?
Based on its ingredient list, it is not vegan.
What allergens does Kelloggs breakfast cereal contain?
According to the label data it contains: Gluten, Milk, Soybeans. Recipes change — always check the package label.
Does Kelloggs breakfast cereal contain additives restricted in the US or the EU?
Its ingredient list includes Red 40 (E129) and Blue 1 (E133). FDA is asking manufacturers to stop using them by the end of 2027 (voluntarily); California bars them from public schools from December 31, 2027; West Virginia bars them from school meals; the EU requires a warning label on food with Red 40 (E129). Recipes change — check the package label.
Source: Open Food Facts (ODbL). Last updated March 4, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
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