Wheat & rice cereal

by Target Brands Inc. in Cereals and their products Barcode 0085239906293
Poor nutritional quality
Ultra-processed food

Wheat & rice cereal by Target Brands Inc. provides 419 kcal per 100 g, with 32.3 g of sugars and 6.5 g of protein. That is 82% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereals and their products category. Contains: gluten, soybeans.

Nutrient levels per 100 g

Fat
9.7 g · Moderate
Saturated fat
0 g · Low
Sugars
32.3 g · High
Salt
1.7 g · High

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 3/4 cup (31 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 419 kcal 130 kcal 389 +8%
Total fat 9.7 g 3 g 4% 7.8 +24%
Saturated fat 0 g 0 g 0% 1.6 −100%
Carbohydrates 74.2 g 23 g 8% 69.5 +7%
Total sugars 32.3 g 10 g 17.7 +82%
Dietary fiber 6.5 g 2 g 7% 7.7 −16%
Protein 6.5 g 2 g 4% 10.3 −37%
Salt 1.7 g 0.5 g 0.8 +116%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 8322 Cereals and their products products on Foodmetria.

Serving size from the US product label in USDA FoodData Central, label data from October 2023. Other values: Open Food Facts.

Compared with other cereals and their products

Calories higher 22%
Sugars higher 19%
Salt higher 10%
Saturated fat lower 1%
Protein top 80%
Fiber top 57%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Whole wheat flour, sugar, rice flour, canola oil, fructose, dextrose, maltodextrin, contains 2% or less of: salt, calcium carbonate, cinnamon, soy lecithin, trisodium phosphate, vitamin c (sodium ascorbate), color (caramel, annatto extract), iron (ferrous fumarate), vitamin a (palmitate), niacin (niacinamide), zinc (zinc oxide), vitamin b12 (cyanocobalamin), vitamin b1 (thiamine mononitrate), vitamin b6 (pyridoxine hydrochloride), vitamin d (cholecalciferol), vitamin b2 (riboflavin), folic acid. bht added to packaging to help preserve freshness.

Palm oil free
Allergens
GlutenSoybeans

Additives 5

E322 - Lecithins
Antioxidant
E322i - Lecithin
Antioxidant
High overexposure risk

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
3/4 cup (31 g)
Sold in
United States
Barcode
0085239906293

Prices reported by shoppers

Loading prices…

Frequently asked questions

How many calories are in Wheat & rice cereal?

Wheat & rice cereal contains 419 kcal per 100 g and about 130 kcal per serving (3/4 cup (31 g)).

How much sugar is in Wheat & rice cereal?

Wheat & rice cereal has 32.3 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.

Is Wheat & rice cereal healthy?

It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

What allergens does Wheat & rice cereal contain?

According to the label data it contains: Gluten, Soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated April 22, 2020. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

Reviews

No reviews yet. Tried Wheat & rice cereal? Be the first to share how it tastes.

Write a review

Your rating

Reviews are moderated. See our Privacy Policy.

Compare & rankings

Healthier alternatives

Best in category →

Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.

More cereals and their products

View all →

More from Target Brands Inc.

View all →