View full-size photo · Photo: Open Food Facts contributors, CC BY-SA
Vector
Vector by Kellogg's provides 390 kcal per 100 g, with 18.6 g of sugars and 10.2 g of protein. Its Nutri-Score is C and it is classified as NOVA 4 (ultra-processed food). It is listed in the Breakfast cereals category and comes in a 40 oz pack. Contains: gluten, soybeans.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1.333 cup (59 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 390 kcal | 230 kcal | 390 | |
| Total fat | 4.2 g | 2.5 g | 3% | 9.1 −53% |
| Saturated fat | 0 g | 0 g | 0% | 2.2 −100% |
| Carbohydrates | 81.4 g | 48 g | 17% | 66.3 +23% |
| Total sugars | 18.6 g | 11 g | 18.2 | |
| Added sugars | 18.6 g | 11 g | 22% | 13 +44% |
| Dietary fiber | 6.8 g | 4 g | 14% | 8 −16% |
| Protein | 10.2 g | 6 g | 12% | 10.2 |
| Salt | 0.9 g | 0.5 g | 0.7 +42% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 4917 Breakfast cereals products on Foodmetria.
Compared with other breakfast cereals
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Rice, whole grain wheat, sugar, soy protein concentrate, soybean oil, whole grain oats, rice flour. Contains 2% or less of: brown sugar syrup, salt, corn syrup, soy protein isolate, honey, malt flavor, mixed tocopherols (vitamin E) for freshness, natural flavors, cinnamon, baking soda. Vitamins and Minerals: Dicalcium phosphate, vitamin C (ascorbic acid), vitamin E acetate, niacinamide, magnesium oxide, iron, zinc oxide, calcium pantothenate, vitamin A palmitate, manganese sulfate, copper oxide, vitamin B (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B (thiamin hydrochloride), potassium iodide, folic acid, biotin, vitamin D3. Contains: wheat and soy ingredients.
- Allergens
- GlutenSoybeans
Additives 5
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 40 oz
- Serving size
- 1.333 cup (59 g)
- Sold in
- United States
- Barcode
- 0004119210859
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Vector?
Vector contains 390 kcal per 100 g and about 230 kcal per serving (1.333 cup (59 g)).
How much sugar is in Vector?
Vector has 18.6 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Vector healthy?
It has a Nutri-Score of C (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Vector vegan?
Based on its ingredient list, it is not vegan.
What allergens does Vector contain?
According to the label data it contains: Gluten, Soybeans. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated March 4, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
a NOVA 1 
a NOVA 3 
a NOVA 3 
a NOVA 3 More breakfast cereals
View all →
a NOVA 3 
b NOVA 4 
a NOVA 4 
a NOVA 3 
c NOVA 3 
a NOVA 3 More from Kellogg's
View all →
d NOVA 4 
c NOVA 3 
e NOVA 4 
c NOVA 4 
e NOVA 4 
c NOVA 3