Pure protein bar

by Pure Protein in Snacks Barcode 0749826785837
Poor nutritional quality
Ultra-processed food

Pure protein bar by Pure Protein provides 400 kcal per 100 g, with 16 g of sugars and 40 g of protein. That is 15% less sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Snacks category. Contains: milk, soybeans.

Nutrient levels per 100 g

Fat
10 g · Moderate
Saturated fat
7 g · High
Sugars
16 g · Moderate
Salt
0.8 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 BAR (50 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 400 kcal 200 kcal 453 −12%
Total fat 10 g 5 g 6% 25.3 −60%
Saturated fat 7 g 3.5 g 18% 6.8
Carbohydrates 36 g 18 g 7% 48.9 −26%
Total sugars 16 g 8 g 18.8 −15%
Dietary fiber 0 g 0 g 0% 6.7 −100%
Protein 40 g 20 g 40% 13.3 +200%
Salt 0.8 g 0.4 g 1.1 −31%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 35657 Snacks products on Foodmetria.

Compared with other snacks

Calories lower 27%
Sugars higher 42%
Salt lower 48%
Saturated fat higher 36%
Protein top 4%
Fiber top 100%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Protein blend (milk protein isolate, whey protein concentrate, whey protein isolate), yogurt flavored coating [maltitol, fractionated palm kernel oil, calcium caseinate, milk protein concentrate, nonfat milk, yogurt powder (nonfat milk and lactic acid), soy lecithin, natural flavor], maltitol syrup, hydrolyzed gelatin, glycerine, soy protein crisps (soy protein isolate, tapioca starch, salt), water, soy protein isolate, sprinkles (sugar, cornstarch, confectioner's glaze, yellow 5, red 3, carnauba wax, blue 1, red 40, yellow 6, blue 2), icing sugar (sugar, cornstarch), canola oil (with tocopherols added to protect flavor), natural flavors, maltitol, fractionated palm kernel and palm oil, soy lecithin, salt, sucralose.

Contains palm oilNot vegan
Allergens
MilkSoybeans

Additives 15

Moderate overexposure risk
E322 - Lecithins
Antioxidant
E322i - Lecithin
Antioxidant
E965 - maltitol
Emulsifier

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
1 BAR (50 g)
Labels & certifications
No gluten
Sold in
United States
Barcode
0749826785837

Prices reported by shoppers

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Frequently asked questions

How many calories are in Pure protein bar?

Pure protein bar contains 400 kcal per 100 g and about 200 kcal per serving (1 BAR (50 g)).

How much sugar is in Pure protein bar?

Pure protein bar has 16 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Pure protein bar healthy?

It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Pure protein bar vegan?

Based on its ingredient list, it is not vegan.

What allergens does Pure protein bar contain?

According to the label data it contains: Milk, Soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated January 10, 2025. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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