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Pure Protein Chocolate Deluxe
Pure Protein Chocolate Deluxe by Pure Protein provides 360 kcal per 100 g, with 6 g of sugars and 42 g of protein. That is 49% less sugar than the average product in this category. It is classified as NOVA 4 (ultra-processed food). It is listed in the Protein bars category and comes in a 50g pack. Contains: milk, nuts, peanuts, soybeans.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1 bar (50 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 360 kcal | 180 kcal | 383 −6% | |
| Total fat | 9 g | 4.5 g | 6% | 15.7 −43% |
| Saturated fat | 7 g | 3.5 g | 18% | 7 |
| Carbohydrates | 34 g | 17 g | 6% | 33.9 |
| Total sugars | 6 g | 3 g | 11.7 −49% | |
| Added sugars | 4 g | 2 g | 4% | 6.1 −34% |
| Dietary fiber | 4 g | 2 g | 7% | 9.8 −59% |
| Protein | 42 g | 21 g | 42% | 29.5 +42% |
| Salt | 0.5 g | 0.2 g | 0.7 −32% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 4043 Protein bars products on Foodmetria.
Serving size from the US product label in USDA FoodData Central, label data from November 2023. Other values: Open Food Facts.
Compared with other protein bars
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Protein blend (milk protein isolate, whey protein isolate, whey protein concentrate), chocolate flavored coating (maltitol, fractionated palm kernel oil, whey protein concentrate, cocoa [processed with alkali], calcium carbonate, natural flavors, soy lecithin, sucralose), hydrolyzed collagen, glycerin, cocoa powder, water, milk chocolate drops (sugar, whole milk powder, chocolate liquor, cocoa butter, milk fat, soy lecithin, natural vanilla flavor), maltitol syrup, peanut flour, natural flavors, sucralose, almond butter, soy lecithin.
- Allergens
- MilkNutsPeanutsSoybeans
Additives 8
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 50g
- Serving size
- 1 bar (50 g)
- Labels & certifications
- No gluten
- Sold in
- United States
- Barcode
- 0749826126517
Prices reported by shoppers
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Recipe & label changes
-
September 30, 2026
- Sugars: 4 → 6
-
September 20, 2026
- Sugars: 6 → 4
Changes to this product's label data recorded since Foodmetria started tracking it.
Frequently asked questions
How many calories are in Pure Protein Chocolate Deluxe?
Pure Protein Chocolate Deluxe contains 360 kcal per 100 g and about 180 kcal per serving (1 bar (50 g)).
How much sugar is in Pure Protein Chocolate Deluxe?
Pure Protein Chocolate Deluxe has 6 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Pure Protein Chocolate Deluxe healthy?
It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Pure Protein Chocolate Deluxe vegan?
Based on its ingredient list, it is not vegan.
What allergens does Pure Protein Chocolate Deluxe contain?
According to the label data it contains: Milk, Nuts, Peanuts, Soybeans. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated September 30, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
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