Breakfast cereal

by General Mills in Extruded cereals Barcode 0016000140929
Poor nutritional quality
Ultra-processed food
Green-Score
d
Environmental impact estimate

Breakfast cereal by General Mills provides 439 kcal per 100 g, with 29.3 g of sugars and 4.9 g of protein. That is 35% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Extruded cereals category. Contains: gluten, soybeans.

Nutrient levels per 100 g

Fat
12.2 g · Moderate
Saturated fat
2.4 g · Moderate
Sugars
29.3 g · High
Salt
1 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 3/4 cup (31 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 439 kcal 136 kcal 385 +14%
Total fat 12.2 g 3.8 g 5% 5 +146%
Saturated fat 2.4 g 0.8 g 4% 1.1 +123%
Carbohydrates 75.6 g 23.4 g 9% 74.6
Total sugars 29.3 g 9.1 g 21.7 +35%
Added sugars 19.7 g 6.1 g 12% 16.5 +19%
Dietary fiber 6.5 g 2 g 7% 7.4 −12%
Protein 4.9 g 1.5 g 3% 8.8 −45%
Salt 1 g 0.3 g 0.7 +39%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 1162 Extruded cereals products on Foodmetria.

Serving size from the US product label in USDA FoodData Central, label data from February 2020. Other values: Open Food Facts.

Compared with other extruded cereals

Calories higher 4%
Sugars higher 19%
Salt higher 22%
Saturated fat higher 11%
Protein top 94%
Fiber top 53%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Whole grain wheat, sugar, rice flour, canola oil, fructose, maltodextrin, cocoa processed with alkali, salt, dextrose, coconut oil, soy lecithin, trisodium phosphate, cinnamon, natural flavor. bht added to preserve freshness.vitamins and minerals: calcium carbonate, zinc and iron (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.

Palm oil free
Allergens
GlutenSoybeans

Additives 4

E322 - Lecithins
Antioxidant
E322i - Lecithin
Antioxidant
High overexposure risk

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
3/4 cup (31 g)
Labels & certifications
natural flavors
Sold in
Spain, United States
Barcode
0016000140929

Prices reported by shoppers

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Frequently asked questions

How many calories are in Breakfast cereal?

Breakfast cereal contains 439 kcal per 100 g and about 136 kcal per serving (3/4 cup (31 g)).

How much sugar is in Breakfast cereal?

Breakfast cereal has 29.3 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.

Is Breakfast cereal healthy?

It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

What allergens does Breakfast cereal contain?

According to the label data it contains: Gluten, Soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated March 4, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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