Breakfast Bakes Choc Chip

Poor nutritional quality
Ultra-processed food
Green-Score
d
Environmental impact estimate

Breakfast Bakes Choc Chip by Mr Kipling provides 414 kcal per 100 g, with 22.4 g of sugars and 4.9 g of protein. That is 14% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereal bar with chocolate fortified with vitamins and minerals category and comes in a 4 slices pack. Contains: eggs, gluten, milk, soybeans.

Nutrient levels per 100 g

Fat
17.3 g · Moderate
Saturated fat
3.8 g · Moderate
Sugars
22.4 g · Moderate
Salt
0 g · Low

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 bake (37 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 414 kcal 153 kcal 408
Total fat 17.3 g 6.4 g 8% 14.3 +21%
Saturated fat 3.8 g 1.4 g 7% 5.3 −29%
Carbohydrates 57 g 21.1 g 8% 57.3
Total sugars 22.4 g 8.3 g 19.6 +14%
Added sugars 0 g 0 g 0% 13.9 −100%
Dietary fiber 5.4 g 2 g 7% 10.4 −48%
Protein 4.9 g 1.8 g 4% 7.8 −38%
Salt 0 g 0 g 0.3 −100%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 14 Cereal bar with chocolate fortified with vitamins and minerals products on Foodmetria.

Compared with other cereal bar with chocolate fortified with vitamins and minerals

Calories higher 43%
Sugars higher 36%
Salt lower 1%
Saturated fat lower 29%
Protein top 100%
Fiber top 64%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Wheat Flour (with added Calcium, Iron, Niacin, Thiamin), Rapeseed Oil, Milk Chocolate Chips (Sugar, Whole Milk Powder, Cocoa Butter, Cocoa Mass, Whey Powder (Milk), Emulsifier (Soya Lecithin), Flavouring), Sugar, Humectant (Vegetable Glycerine), Glucose Syrup, Water, Vegetable Fibre, Honey Toasted Oats (Oat Flakes, Honey, Palm Oil, Water), Dried Egg, Bramley Apple Purée, Maize Starch, Whey Powder (Milk), Raising Agents (Disodium Diphosphate, Potassium Bicarbonate), Emulsifier (Mono - and Diglycerides of Fatty Acids), Preservative (Potassium Sorbate), Stabiliser (Xanthan Gum), Colour (Plain Caramel), Soya Flour, Flavouring, Vitamin B6, Vitamin B12.

Contains palm oilNot veganMaybe vegetarian
Allergens
EggsGlutenMilkSoybeans

Additives 11

High overexposure risk
E322 - Lecithins
Antioxidant
E322i - Lecithin
Antioxidant
High overexposure risk

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Quantity
4 slices
Serving size
1 bake (37 g)
Labels & certifications
Green Dot
Sold in
United Kingdom
Barcode
5000221609353

Prices reported by shoppers

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Frequently asked questions

How many calories are in Breakfast Bakes Choc Chip?

Breakfast Bakes Choc Chip contains 414 kcal per 100 g and about 153 kcal per serving (1 bake (37 g)).

How much sugar is in Breakfast Bakes Choc Chip?

Breakfast Bakes Choc Chip has 22.4 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Breakfast Bakes Choc Chip healthy?

It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Breakfast Bakes Choc Chip vegan?

Based on its ingredient list, it is not vegan.

What allergens does Breakfast Bakes Choc Chip contain?

According to the label data it contains: Eggs, Gluten, Milk, Soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated September 15, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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