View full-size photo · Photo: Open Food Facts contributors, CC BY-SA
Pillows
Pillows by Dia provides 430 kcal per 100 g, with 32.3 g of sugars and 8.2 g of protein. That is 20% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Filled cereals category and comes in a 500 g pack. Contains: gluten, milk, nuts, soybeans, avoine.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
| Nutrient | Per 100 g | Category avg |
|---|---|---|
| Calories | 430 kcal | 433 |
| Total fat | 12.8 g | 13.7 −7% |
| Saturated fat | 4.3 g | 3.7 +17% |
| Carbohydrates | 68 g | 67.7 |
| Total sugars | 32.3 g | 26.8 +20% |
| Added sugars | 28.1 g | 17.7 +58% |
| Dietary fiber | 5.5 g | 4.9 +12% |
| Protein | 8.2 g | 7.4 +10% |
| Salt | 0.6 g | 0.6 +16% |
*% Daily Value for 100 g, based on a 2,000-calorie diet (FDA reference values). Category average across 425 Filled cereals products on Foodmetria.
Compared with other filled cereals
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
cereais (39%) (sêmola de arroz (26%), farinha de trigo natural (12%), farinha de aveia), recheio de chocolate (35%) (açúcar, óleo vegetal, soro em pó, chocolate (4.5%) (açúcar, cacau em pó, manteiga de cacau), avelãs (1%), emulsionante (lecitina de soja), aroma), chocolate em pó (9%) (açúcar, cacau em pó), açúcar, salvado de trigo, permeato de lactose, preparado de óleo vegetal (óleo vegetal, xarope de glucose, proteínas lácteas, regulador de acidez (trifosfato pentassódico), antiaglomerante (fosfato tricálcico), vitaminas (niacina (PP), E, B6, riboflavina (B2), tiamina (B1), ácido fólico (B9), B12), ferro, sal.
- Allergens
- GlutenMilkNutsSoybeansAvoine
- May contain traces
- NutsSesame seedsAmendoim
Additives 4
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 500 g
- Labels & certifications
- Vitamin B12 source
- Sold in
- Portugal, Spain
- Barcode
- 8480017371843
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Pillows?
Pillows contains 430 kcal per 100 g.
How much sugar is in Pillows?
Pillows has 32.3 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Pillows healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Pillows vegan?
Based on its ingredient list, it is not vegan.
What allergens does Pillows contain?
According to the label data it contains: Gluten, Milk, Nuts, Soybeans, Avoine. It may also contain traces of sesame seeds, amendoim. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated March 27, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
a NOVA 3 
a NOVA 4 
a NOVA 4 
a NOVA 4 More filled cereals
View all →
b NOVA 3 
e NOVA 4 
c NOVA 4 
d NOVA 4 
e NOVA 4 
d NOVA 4 More from Dia
View all →
a NOVA 4 
c NOVA 4 
c NOVA 4 
c NOVA 3 
c NOVA 4 
c NOVA 3