Vitality cereal

by Fit&Active in Cereals and their products Barcode 4099100088144
Average nutritional quality
Ultra-processed food

Vitality cereal by Fit&Active provides 375 kcal per 100 g, with 25 g of sugars and 7.5 g of protein. That is 41% more sugar than the average product in this category. Its Nutri-Score is C and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereals and their products category. Contains: gluten, nuts.

Nutrient levels per 100 g

Fat
3.8 g · Moderate
Saturated fat
0 g · Low
Sugars
25 g · High
Salt
1 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 cup (40 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 375 kcal 150 kcal 389
Total fat 3.8 g 1.5 g 2% 7.8 −52%
Saturated fat 0 g 0 g 0% 1.6 −100%
Carbohydrates 82.5 g 33 g 12% 69.5 +19%
Total sugars 25 g 10 g 17.7 +41%
Added sugarsUSDA 22.5 g 9 g 18% 9.3 +143%
Dietary fiber 7.5 g 3 g 11% 7.7
Protein 7.5 g 3 g 6% 10.3 −27%
Salt 1 g 0.4 g 0.8 +28%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 8322 Cereals and their products products on Foodmetria.

Serving size and added sugars from the US product label in USDA FoodData Central, label data from December 2019. Other values: Open Food Facts.

Compared with other cereals and their products

Calories lower 41%
Sugars higher 33%
Salt higher 34%
Saturated fat lower 1%
Protein top 67%
Fiber top 42%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Rice, whole wheat, cane sugar, honey roasted almonds (almonds, sugar, honey, salt), corn bran, salt, barley malt, natural flavor, tocopherols (antioxidants to maintain freshness). vitamins and minerals: ascorbic acid (vitamin c), ferric orthophosphate (iron source), niacinamide (vitamin b3), zinc oxide (zinc source), vitamin a (palmitate), pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid (vitamin b9), vitamin d3 (cholecalciferol), vitamin b12 (cyanocobalamin).

Palm oil freeNot vegan
Allergens
GlutenNuts

Additives 1

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
1 cup (40 g)
Sold in
United States
Barcode
4099100088144

Prices reported by shoppers

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Frequently asked questions

How many calories are in Vitality cereal?

Vitality cereal contains 375 kcal per 100 g and about 150 kcal per serving (1 cup (40 g)).

How much sugar is in Vitality cereal?

Vitality cereal has 25 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.

Is Vitality cereal healthy?

It has a Nutri-Score of C (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Vitality cereal vegan?

Based on its ingredient list, it is not vegan.

What allergens does Vitality cereal contain?

According to the label data it contains: Gluten, Nuts. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated February 1, 2023. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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