Instant pudding & pie filling
Instant pudding & pie filling by Ahold provides 300 kcal per 100 g, with 0 g of sugars and 0 g of protein. That is 100% less sugar than the average product in this category. Its Nutri-Score is E and it is classified as NOVA 4 (ultra-processed food). It is listed in the Desserts category. Contains: milk.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1/4 of package makes 1/2 cup (10 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 300 kcal | 30 kcal | 292 | |
| Total fat | 0 g | 0 g | 0% | 14.2 −100% |
| Saturated fat | 0 g | 0 g | 0% | 8 −100% |
| Carbohydrates | 80 g | 8 g | 3% | 40.5 +97% |
| Total sugars | 0 g | 0 g | 29.3 −100% | |
| Dietary fiber | 0 g | 0 g | 0% | 1.6 −100% |
| Protein | 0 g | 0 g | 0% | 4.9 −100% |
| Salt | 12 g | 1.2 g | 0.8 +1342% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 3366 Desserts products on Foodmetria.
Serving size from the US product label in USDA FoodData Central, label data from August 2023. Other values: Open Food Facts.
Nutrition claims check
Claims its numbers support
- Sugar-free
- 0 g sugars per 100 g (EU: no more than 0.5 g per 100 g)
- Fat-free
- 0 g fat per 100 g (EU: no more than 0.5 g per 100 g)
- Low saturated fat
- 0 g per 100 g, 0% of calories (EU: no more than 1.5 g per 100 g and 10% of calories)
Checked against the per-100 g thresholds of EU Regulation 1924/2006, using the nutrition data above. US labels follow FDA rules, which are mostly based on serving size and can give a different result; FDA has no defined “low sugar” claim.
Compared with other desserts
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Modified tapioca starch, maltodextrin, cocoa powder processed with alkali, tetrasodium pyrophosphate, colored maltodextrin (with red 40, yellow 5, blue 1), disodium phosphate, contains 2% or less of salt, mono - and diglycerides, microcrystalline cellulose, nonfat milk, titanium dioxide (for color), xanthan gum, aspartame+ (sweetener), acesulfame potassium (sweetener), natural and artificial flavoring.
- Allergens
- Milk
Additives 13
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Regulatory status of its additives
How the US, individual states and the EU treat additives found in this product's ingredient list.
United States
Red 40 (E129), Yellow 5 (E102) and Blue 1 (E133) are among six petroleum-based dyes FDA is asking manufacturers to remove by the end of 2027. The phase-out is voluntary: the dyes remain approved.
California
The California School Food Safety Act (AB 2316) bars Red 40 (E129), Yellow 5 (E102) and Blue 1 (E133) from food served or sold in public schools from December 31, 2027.
West Virginia
West Virginia HB 2354 has barred Red 40 (E129), Yellow 5 (E102) and Blue 1 (E133) from school nutrition programs since August 1, 2025. A statewide ban due January 1, 2028 is on hold under a preliminary injunction (December 23, 2025) while the state appeals.
European Union
In the EU, food containing Yellow 5 (E102) and Red 40 (E129) must state that it "may have an adverse effect on activity and attention in children."
Titanium dioxide has not been authorised as a food additive in the EU since February 7, 2022.
What these additives are and what the research says: Red 40, Yellow 5, Blue 1, Titanium dioxide.
Additives are detected from the ingredient list by Open Food Facts and may be incomplete or out of date. Regulatory status checked October 6, 2026; rules are changing quickly. Not legal advice — always check the package label.
Product details
- Serving size
- 1/4 of package makes 1/2 cup (10 g)
- Sold in
- United States
- Barcode
- 0688267145810
Prices reported by shoppers
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Frequently asked questions
How many calories are in Instant pudding & pie filling?
Instant pudding & pie filling contains 300 kcal per 100 g and about 30 kcal per serving (1/4 of package makes 1/2 cup (10 g)).
How much sugar is in Instant pudding & pie filling?
Instant pudding & pie filling has 0 g of sugars per 100 g, which is considered low by UK front-of-pack guidelines.
Is Instant pudding & pie filling healthy?
It has a Nutri-Score of E (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Instant pudding & pie filling vegan?
Based on its ingredient list, it is not vegan.
What allergens does Instant pudding & pie filling contain?
According to the label data it contains: Milk. Recipes change — always check the package label.
Does Instant pudding & pie filling contain additives restricted in the US or the EU?
Its ingredient list includes Red 40 (E129), Yellow 5 (E102), Blue 1 (E133) and Titanium dioxide (E171). FDA is asking manufacturers to stop using Red 40 (E129), Yellow 5 (E102) and Blue 1 (E133) by the end of 2027 (voluntarily); California bars Red 40 (E129), Yellow 5 (E102) and Blue 1 (E133) from public schools from December 31, 2027; West Virginia bars Red 40 (E129), Yellow 5 (E102) and Blue 1 (E133) from school meals; the EU requires a warning label on food with Yellow 5 (E102) and Red 40 (E129); the EU has not allowed titanium dioxide in food since 2022. Recipes change — check the package label.
Source: Open Food Facts (ODbL). Last updated April 22, 2020. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
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