Fruit loaf

by Asda in Breads Barcode 27507629
Average nutritional quality
Ultra-processed food

Fruit loaf by Asda provides 278 kcal per 100 g, with 18.4 g of sugars and 7.7 g of protein. That is 303% more sugar than the average product in this category. Its Nutri-Score is C and it is classified as NOVA 4 (ultra-processed food). It is listed in the Breads category. Contains: gluten, soybeans.

Nutrient levels per 100 g

Fat
3.6 g · Moderate
Saturated fat
0.8 g · Low
Sugars
18.4 g · Moderate
Salt
0.4 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 portion (36.363 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 278 kcal 101 kcal 286
Total fat 3.6 g 1.3 g 2% 5.3 −32%
Saturated fat 0.8 g 0.3 g 2% 1 −13%
Carbohydrates 52.3 g 19 g 7% 48.4 +8%
Total sugars 18.4 g 6.7 g 4.6 +303%
Added sugars 2.9 g 1 g 2% 2.6 +9%
Dietary fiber 3.3 g 1.2 g 4% 4.5 −27%
Protein 7.7 g 2.8 g 6% 9.6 −19%
Salt 0.4 g 0.1 g 1.3 −68%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 15572 Breads products on Foodmetria.

Compared with other breads

Calories higher 39%
Sugars higher 3%
Salt lower 8%
Saturated fat higher 27%
Protein top 74%
Fiber top 53%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

fortified wheat flour [wheat flour, calcium carbonate, iron, niacin (b3), thiamin (b1)], mixed fruits (28%) [moistened sultanas [sultanas, water], raisins], water, wheat protein, mixed peel (2%) [orange peel, lemon peel], invert sugar syrup, yeast, vegetable oils and fat [rapeseed oil, palm fat, palm oil], dextrose, emulsifiers (mono - and diglycerides of fatty acids, mono - and diacetyl tartaric acid esters of mono - and diglycerides of fatty acids), salt, soya flour, maize starch, flour treatment agent (ascorbic acid), allergy advice! for allergens, including cereals containing gluten, see ingredients in bold, may also contain egg, milk, rye, barley and oats, n we ty en en fat of ca of fib pro sal fzq

Contains palm oil
Allergens
GlutenSoybeans
May contain traces
EggsGlutenMilk

Additives 3

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
1 portion (36.363 g)
Sold in
United Kingdom
Barcode
27507629

Prices reported by shoppers

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Frequently asked questions

How many calories are in Fruit loaf?

Fruit loaf contains 278 kcal per 100 g and about 101 kcal per serving (1 portion (36.363 g)).

How much sugar is in Fruit loaf?

Fruit loaf has 18.4 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Fruit loaf healthy?

It has a Nutri-Score of C (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

What allergens does Fruit loaf contain?

According to the label data it contains: Gluten, Soybeans. It may also contain traces of eggs, milk. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated July 1, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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