View full-size photo · Photo: Open Food Facts contributors, CC BY-SA
Breakfast cereal original
Breakfast cereal original by Special K provides 391 kcal per 100 g, with 12.7 g of sugars and 17.4 g of protein. That is 30% less sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Breakfast cereals category. Contains: gluten, milk.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1 Box (23 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 391 kcal | 90 kcal | 390 | |
| Total fat | 1.8 g | 0.4 g | 1% | 9 −80% |
| Saturated fat | 0.4 g | 0.1 g | 1% | 2.2 −82% |
| Carbohydrates | 73.9 g | 17 g | 6% | 66.3 +12% |
| Total sugars | 12.7 g | 2.9 g | 18.2 −30% | |
| Added sugars | 13 g | 3 g | 6% | 13 |
| Dietary fiber | 0 g | 0 g | 0% | 8 −100% |
| Protein | 17.4 g | 4 g | 8% | 10.2 +70% |
| Salt | 1.8 g | 0.4 g | 0.7 +170% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 4881 Breakfast cereals products on Foodmetria.
Serving size from the US product label in USDA FoodData Central, label data from June 2025. Other values: Open Food Facts.
Compared with other breakfast cereals
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Rice, wheat gluten, sugar, defatted wheat germ, contains 2% or less of salt, whey, malt flavor, calcium caseinate, vitamins and minerals: reduced iron, vitamin c (ascorbic acid), niacinamide, vitamin e acetate, beta-carotene, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3, vitamin b12,
- Allergens
- GlutenMilk
Product details
- Serving size
- 1 Box (23 g)
- Sold in
- United States
- Barcode
- 0038000219696
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Breakfast cereal original?
Breakfast cereal original contains 391 kcal per 100 g and about 90 kcal per serving (1 Box (23 g)).
How much sugar is in Breakfast cereal original?
Breakfast cereal original has 12.7 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Breakfast cereal original healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Breakfast cereal original vegan?
Based on its ingredient list, it is not vegan.
What allergens does Breakfast cereal original contain?
According to the label data it contains: Gluten, Milk. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated April 14, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
a NOVA 1
a NOVA 3
a NOVA 3
a NOVA 3 More breakfast cereals
View all →
a NOVA 3
b NOVA 4
a NOVA 4
a NOVA 3
c NOVA 3
a NOVA 3 More from Special K
View all →
d NOVA 4
c NOVA 3
c NOVA 4
d NOVA 4
c NOVA 3
a NOVA 4