Breakfast cereal original

by Special K in Breakfast cereals Barcode 0038000219696
Poor nutritional quality
Ultra-processed food
Green-Score
d
Environmental impact estimate

Breakfast cereal original by Special K provides 391 kcal per 100 g, with 12.7 g of sugars and 17.4 g of protein. That is 30% less sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Breakfast cereals category. Contains: gluten, milk.

Nutrient levels per 100 g

Fat
1.8 g · Low
Saturated fat
0.4 g · Low
Sugars
12.7 g · Moderate
Salt
1.8 g · High

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 Box (23 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 391 kcal 90 kcal 390
Total fat 1.8 g 0.4 g 1% 9 −80%
Saturated fat 0.4 g 0.1 g 1% 2.2 −82%
Carbohydrates 73.9 g 17 g 6% 66.3 +12%
Total sugars 12.7 g 2.9 g 18.2 −30%
Added sugars 13 g 3 g 6% 13
Dietary fiber 0 g 0 g 0% 8 −100%
Protein 17.4 g 4 g 8% 10.2 +70%
Salt 1.8 g 0.4 g 0.7 +170%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 4881 Breakfast cereals products on Foodmetria.

Serving size from the US product label in USDA FoodData Central, label data from June 2025. Other values: Open Food Facts.

Compared with other breakfast cereals

Calories higher 45%
Sugars lower 31%
Salt higher 3%
Saturated fat lower 26%
Protein top 6%
Fiber top 100%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Rice, wheat gluten, sugar, defatted wheat germ, contains 2% or less of salt, whey, malt flavor, calcium caseinate, vitamins and minerals: reduced iron, vitamin c (ascorbic acid), niacinamide, vitamin e acetate, beta-carotene, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3, vitamin b12,

May contain palm oilNot vegan
Allergens
GlutenMilk

Product details

Serving size
1 Box (23 g)
Sold in
United States
Barcode
0038000219696

Prices reported by shoppers

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Frequently asked questions

How many calories are in Breakfast cereal original?

Breakfast cereal original contains 391 kcal per 100 g and about 90 kcal per serving (1 Box (23 g)).

How much sugar is in Breakfast cereal original?

Breakfast cereal original has 12.7 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Breakfast cereal original healthy?

It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Breakfast cereal original vegan?

Based on its ingredient list, it is not vegan.

What allergens does Breakfast cereal original contain?

According to the label data it contains: Gluten, Milk. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated April 14, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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