Birthday Cake Protein Bar

by Pure Protein in Bars Barcode 0749826000114
Poor nutritional quality
Ultra-processed food

Birthday Cake Protein Bar by Pure Protein provides 380 kcal per 100 g, with 6 g of sugars and 40 g of protein. That is 80% less sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Bars category. Contains: eggs, nuts, soybeans.

Nutrient levels per 100 g

Fat
10 g · Moderate
Saturated fat
7 g · High
Sugars
6 g · Moderate
Salt
0.8 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 bar (50 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 380 kcal 190 kcal 432 −12%
Total fat 10 g 5 g 6% 20.4 −51%
Saturated fat 7 g 3.5 g 18% 7.7 −9%
Carbohydrates 36 g 18 g 7% 50.1 −28%
Total sugars 6 g 3 g 30.1 −80%
Added sugars 4 g 2 g 4% 17.3 −77%
Dietary fiber 0 g 0 g 0% 7.7 −100%
Protein 40 g 20 g 40% 11.5 +248%
Salt 0.8 g 0.4 g 0.5 +59%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 2570 Bars products on Foodmetria.

Compared with other bars

Calories lower 25%
Sugars lower 9%
Salt higher 14%
Saturated fat higher 43%
Protein top 1%
Fiber top 100%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

INGREDIENTS: Protein Blend (Soy Protein Isolate, Milk Protein Isolate, Whey Protein Concentrate, Whey Protein Isolate), Maltitol Syrup, Hydrolyzed Collagen, Glycerine, Maltitol, Fractionated Palm Kernel And Palm Oil, Water, Sprinkles (Sugar, Cornstarch, Confectioner's Glaze, Yellow 5, Red 3, Carnauba Wax, Blue 1, Red 40, Yellow 6, Blue 2), Sugar, Canola Oil, Natural Flavor, Calcium Caseinate, Milk Protein Concentrate, Nonfat Milk, Tapioca Starch, Yogurt Powder (Nonfat Milk, Lactic Acid), Soy Lecithin, Salt, Cornstarch, Sucralose, Tocopherols Added To Protect Flavor. Contains milk and soy ingredients. Made in a facility that also processes peanuts, tree nuts, egg, wheat and sesame.

Allergens
EggsNutsSoybeans

Additives 13

Moderate overexposure risk
E965 - maltitol
Emulsifier

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
1 bar (50 g)
Labels & certifications
natural flavors
Sold in
United States
Barcode
0749826000114

Prices reported by shoppers

Loading prices…

Frequently asked questions

How many calories are in Birthday Cake Protein Bar?

Birthday Cake Protein Bar contains 380 kcal per 100 g and about 190 kcal per serving (1 bar (50 g)).

How much sugar is in Birthday Cake Protein Bar?

Birthday Cake Protein Bar has 6 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Birthday Cake Protein Bar healthy?

It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

What allergens does Birthday Cake Protein Bar contain?

According to the label data it contains: Eggs, Nuts, Soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated September 10, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

Reviews

No reviews yet. Tried Birthday Cake Protein Bar? Be the first to share how it tastes.

Write a review

Your rating

Reviews are moderated. See our Privacy Policy.

Compare & rankings

Healthier alternatives

Best in category →

Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.

More bars

View all →

More from Pure Protein

View all →