View full-size photo · Photo: Open Food Facts contributors, CC BY-SA
Vitality Cereal with Red Berries
Vitality Cereal with Red Berries by Fit & Active provides 368 kcal per 100 g, with 29 g of sugars and 7.9 g of protein. That is 59% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Breakfast cereals category and comes in a 317 g pack. Contains: gluten.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1 cup (38 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 368 kcal | 140 kcal | 390 −5% | |
| Total fat | 1.3 g | 0.5 g | 1% | 9 −85% |
| Saturated fat | 0 g | 0 g | 0% | 2.2 −100% |
| Carbohydrates | 86.8 g | 33 g | 12% | 66.3 +31% |
| Total sugars | 29 g | 11 g | 18.2 +59% | |
| Added sugars | 26.3 g | 10 g | 20% | 13 +103% |
| Dietary fiber | 7.9 g | 3 g | 11% | 8 |
| Protein | 7.9 g | 3 g | 6% | 10.2 −23% |
| Salt | 1.3 g | 0.5 g | 0.7 +91% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 4881 Breakfast cereals products on Foodmetria.
Compared with other breakfast cereals
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
rice, whole grain wheat, sugar, wheat bran, freeze dried strawberries, corn syrup, wheat dextrin, salt, malted barley syrup, vitamins and minerals: sodium ascorbate (vitamin c), reduced iron, niacinamide, alpha tocopherol acetate (vitamin e), pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12, contains: wheat,
- Allergens
- Gluten
Additives 1
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 317 g
- Serving size
- 1 cup (38 g)
- Labels & certifications
- No flavors
- Sold in
- United States
- Barcode
- 4099100017878
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Vitality Cereal with Red Berries?
Vitality Cereal with Red Berries contains 368 kcal per 100 g and about 140 kcal per serving (1 cup (38 g)).
How much sugar is in Vitality Cereal with Red Berries?
Vitality Cereal with Red Berries has 29 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Vitality Cereal with Red Berries healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
What allergens does Vitality Cereal with Red Berries contain?
According to the label data it contains: Gluten. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated June 17, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
a NOVA 1 
a NOVA 3 
a NOVA 3 
a NOVA 3 More breakfast cereals
View all →
a NOVA 3 
b NOVA 4 
a NOVA 4 
a NOVA 3 
c NOVA 3 
a NOVA 3 More from Fit & Active
View all →
NOVA 3 
d NOVA 4 
c NOVA 4 
e NOVA 4 
b NOVA 3