View full-size photo · Photo: Open Food Facts contributors, CC BY-SA
The Elf on The Shelf Sugar cookie cereal
The Elf on The Shelf Sugar cookie cereal by Kellogg's provides 375 kcal per 100 g, with 37.5 g of sugars and 5 g of protein. That is 31% more sugar than the average product in this category. Its Nutri-Score is E and it is classified as NOVA 4 (ultra-processed food). It is listed in the Biscuits category and comes in a 11.3 oz pack. Contains: gelatin, gluten.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 40g
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 375 kcal | 150 kcal | 457 −18% | |
| Total fat | 2.5 g | 1 g | 1% | 20.3 −88% |
| Saturated fat | 0 g | 0 g | 0% | 8.8 −100% |
| Carbohydrates | 87.5 g | 35 g | 13% | 64 +37% |
| Total sugars | 37.5 g | 15 g | 28.5 +31% | |
| Added sugars | 37.5 g | 15 g | 30% | 18.5 +102% |
| Dietary fiber | 5 g | 2 g | 7% | 3.5 +44% |
| Protein | 5 g | 2 g | 4% | 6.8 −27% |
| Salt | 1.3 g | 0.5 g | 0.7 +81% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 23329 Biscuits products on Foodmetria.
Nutrition claims check
Claims its numbers support
- Low fat
- 2.5 g fat per 100 g (EU: no more than 3 g per 100 g)
- Low saturated fat
- 0 g per 100 g, 0% of calories (EU: no more than 1.5 g per 100 g and 10% of calories)
- Source of fiber
- 5 g fiber per 100 g (EU: at least 3 g per 100 g or 1.5 g per 100 kcal)
Checked against the per-100 g thresholds of EU Regulation 1924/2006, using the nutrition data above. US labels follow FDA rules, which are mostly based on serving size and can give a different result; FDA has no defined “low sugar” claim.
Compared with other biscuits
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), sugar, enriched flour (wheat flour, niacin, reduced iron, vitamin B1 [thiamin mononitrate], vitamin B2 [riboflavin], folic acid), whole grain oat flour, marshmallows (sugar, corn syrup, modified food starch, gelatin, natural flavor), cat fiber, salt, soluble corn fiber, natural flavor, red 40, turmeric color, blue 1, BHT, iron, niacinamide, zinc oxide, vitamin B1 (thiamin hydrochloride), calcium pantothenate, vitamin B6 (pyridoxine hydrochloride), folic acid.
- Allergens
- GelatinGluten
Additives 5
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Regulatory status of its additives
How the US, individual states and the EU treat additives found in this product's ingredient list.
United States
Red 40 (E129) and Blue 1 (E133) are among six petroleum-based dyes FDA is asking manufacturers to remove by the end of 2027. The phase-out is voluntary: the dyes remain approved.
California
The California School Food Safety Act (AB 2316) bars Red 40 (E129) and Blue 1 (E133) from food served or sold in public schools from December 31, 2027.
West Virginia
West Virginia HB 2354 has barred Red 40 (E129) and Blue 1 (E133) from school nutrition programs since August 1, 2025. A statewide ban due January 1, 2028 is on hold under a preliminary injunction (December 23, 2025) while the state appeals.
European Union
In the EU, food containing Red 40 (E129) must state that it "may have an adverse effect on activity and attention in children."
What these additives are and what the research says: Red 40, Blue 1.
Additives are detected from the ingredient list by Open Food Facts and may be incomplete or out of date. Regulatory status checked October 6, 2026; rules are changing quickly. Not legal advice — always check the package label.
Product details
- Quantity
- 11.3 oz
- Serving size
- 40g
- Sold in
- United States
- Barcode
- 0041192110870
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in The Elf on The Shelf Sugar cookie cereal?
The Elf on The Shelf Sugar cookie cereal contains 375 kcal per 100 g and about 150 kcal per serving (40g).
How much sugar is in The Elf on The Shelf Sugar cookie cereal?
The Elf on The Shelf Sugar cookie cereal has 37.5 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is The Elf on The Shelf Sugar cookie cereal healthy?
It has a Nutri-Score of E (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is The Elf on The Shelf Sugar cookie cereal vegan?
Based on its ingredient list, it is not vegan.
What allergens does The Elf on The Shelf Sugar cookie cereal contain?
According to the label data it contains: Gelatin, Gluten. Recipes change — always check the package label.
Does The Elf on The Shelf Sugar cookie cereal contain additives restricted in the US or the EU?
Its ingredient list includes Red 40 (E129) and Blue 1 (E133). FDA is asking manufacturers to stop using them by the end of 2027 (voluntarily); California bars them from public schools from December 31, 2027; West Virginia bars them from school meals; the EU requires a warning label on food with Red 40 (E129). Recipes change — check the package label.
Source: Open Food Facts (ODbL). Last updated December 19, 2025. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
More biscuits
View all →
c NOVA 4 
b NOVA 4 
e NOVA 4 
b NOVA 4 
c NOVA 4 
c NOVA 4 More from Kellogg's
View all →
d NOVA 4 
c NOVA 3 
e NOVA 4 
c NOVA 4 
e NOVA 4 
c NOVA 3