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Pure protein
Pure protein by Pure protein fruity pebble provides 380 kcal per 100 g, with 6 g of sugars and 40 g of protein. That is 49% less sugar than the average product in this category. It is classified as NOVA 4 (ultra-processed food). It is listed in the Protein bars category and comes in a 50 g pack. Contains: milk, peanuts, soybeans.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 50g
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 380 kcal | 190 kcal | 383 | |
| Total fat | 9 g | 4.5 g | 6% | 15.7 −43% |
| Saturated fat | 5 g | 2.5 g | 13% | 7 −29% |
| Carbohydrates | 38 g | 19 g | 7% | 33.9 +12% |
| Total sugars | 6 g | 3 g | 11.8 −49% | |
| Added sugars | 4 g | 2 g | 4% | 6.1 −34% |
| Dietary fiber | 4 g | 2 g | 7% | 9.8 −59% |
| Protein | 40 g | 20 g | 40% | 29.5 +36% |
| Salt | 1 g | 0.5 g | 0.7 +44% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 4061 Protein bars products on Foodmetria.
Nutrition claims check
Claims its numbers support
- High protein
- 42% of calories from protein (EU: at least 20% of calories from protein)
- Source of fiber
- 4 g fiber per 100 g (EU: at least 3 g per 100 g or 1.5 g per 100 kcal)
Checked against the per-100 g thresholds of EU Regulation 1924/2006, using the nutrition data above. US labels follow FDA rules, which are mostly based on serving size and can give a different result; FDA has no defined “low sugar” claim.
Compared with other protein bars
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Protein Blend (Milk Protein Isolate, Whey Protein Concentrate, Soy Protein Isolate, Whey Protein Isolate), Maltitol Syrup, Hydrolyzed Collagen, Glycerine, Fractionated Palm Oil, Brown Rice Syrup, Canola Oil, Sugar, Water, Maltitol, Tapioca Starch, Resistant Maltodextrin, Natural and Artificial Flavor, Degermed Corn Grits, Nonfat Milk, Corn Syrup, Salt, Soy Lecithin, Corn Starch, Polydextrose, Red 40, Yellow 6, Blue 2 Lake, Red 40 Lake, Yellow 5, Blue 1, Sucralose, Titanium Dioxide, Partially Defatted Peanut Flour, Almond Butter, Tocopherols.
- Allergens
- MilkPeanutsSoybeans
Additives 14
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Regulatory status of its additives
How the US, individual states and the EU treat additives found in this product's ingredient list.
United States
Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) are among six petroleum-based dyes FDA is asking manufacturers to remove by the end of 2027. The phase-out is voluntary: the dyes remain approved.
California
The California School Food Safety Act (AB 2316) bars Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) from food served or sold in public schools from December 31, 2027.
West Virginia
West Virginia HB 2354 has barred Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) from school nutrition programs since August 1, 2025. A statewide ban due January 1, 2028 is on hold under a preliminary injunction (December 23, 2025) while the state appeals.
European Union
In the EU, food containing Yellow 5 (E102), Yellow 6 (E110) and Red 40 (E129) must state that it "may have an adverse effect on activity and attention in children."
Titanium dioxide has not been authorised as a food additive in the EU since February 7, 2022.
What these additives are and what the research says: Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2, Titanium dioxide.
Additives are detected from the ingredient list by Open Food Facts and may be incomplete or out of date. Regulatory status checked October 6, 2026; rules are changing quickly. Not legal advice — always check the package label.
Product details
- Quantity
- 50 g
- Serving size
- 50g
- Labels & certifications
- No gluten
- Sold in
- United States
- Barcode
- 0749826002064
Prices reported by shoppers
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Frequently asked questions
How many calories are in Pure protein?
Pure protein contains 380 kcal per 100 g and about 190 kcal per serving (50g).
How much sugar is in Pure protein?
Pure protein has 6 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Pure protein healthy?
It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Pure protein vegan?
Based on its ingredient list, it is not vegan.
What allergens does Pure protein contain?
According to the label data it contains: Milk, Peanuts, Soybeans. Recipes change — always check the package label.
Does Pure protein contain additives restricted in the US or the EU?
Its ingredient list includes Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110), Blue 1 (E133), Blue 2 (E132) and Titanium dioxide (E171). FDA is asking manufacturers to stop using Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) by the end of 2027 (voluntarily); California bars Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) from public schools from December 31, 2027; West Virginia bars Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) from school meals; the EU requires a warning label on food with Yellow 5 (E102), Yellow 6 (E110) and Red 40 (E129); the EU has not allowed titanium dioxide in food since 2022. Recipes change — check the package label.
Source: Open Food Facts (ODbL). Last updated March 22, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
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