View full-size photo · Photo: Open Food Facts contributors, CC BY-SA
Original Custard powder
Custard Powder
Original Custard powder by Birds provides 83 kcal per 100 g, with 9.5 g of sugars and 3.1 g of protein. That is 34% less sugar than the average product in this category. Its Nutri-Score is B and it is classified as NOVA 4 (ultra-processed food). It is listed in the Custards and pastry creams category and comes in a 350 g pack.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 164g
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 83 kcal | 136 kcal | 149 −44% | |
| Total fat | 1.5 g | 2.5 g | 3% | 4.6 −67% |
| Saturated fat | 1 g | 1.6 g | 8% | 2.7 −64% |
| Carbohydrates | 14.2 g | 23.3 g | 8% | 23.9 −41% |
| Total sugars | 9.5 g | 15.6 g | 14.3 −34% | |
| Dietary fiber | 0.3 g | 0.5 g | 2% | 0.6 −50% |
| Protein | 3.1 g | 5.1 g | 10% | 3 |
| Salt | 0.2 g | 0.2 g | 0.2 −8% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 75 Custards and pastry creams products on Foodmetria. Values are for the prepared product.
Compared with other custards and pastry creams
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Maize Starch, Salt, Colour (Annatto Norbixin), Flavouring.
- May contain traces
- Milk
Additives 2
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 350 g
- Serving size
- 164g
- Labels & certifications
- VegetarianGreen Dot
- Sold in
- France, Germany, India, United Kingdom
- Barcode
- 5000354908248
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Original Custard powder?
Original Custard powder contains 83 kcal per 100 g and about 136 kcal per serving (164g).
How much sugar is in Original Custard powder?
Original Custard powder has 9.5 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Original Custard powder healthy?
It has a Nutri-Score of B (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
What allergens does Original Custard powder contain?
No allergens are listed in the label data. It may also contain traces of milk. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated August 6, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
b 
NOVA 4 
b NOVA 4 
NOVA 4 More custards and pastry creams
View all →
c NOVA 4 
c NOVA 4 
c NOVA 4 
NOVA 4 
d NOVA 4 
c NOVA 4 More from Birds
View all →
c NOVA 4 
NOVA 4 
c NOVA 4 
b NOVA 4 
c NOVA 4 
c NOVA 4