Bird's Custard Power

by Birds 300 g in Groceries Barcode 5000354700064

pudding powder

Average nutritional quality
Ultra-processed food
Green-Score
b
Environmental impact estimate

Bird's Custard Power by Birds provides 95 kcal per 100 g, with 11 g of sugars and 3.5 g of protein. That is 12% more sugar than the average product in this category. Its Nutri-Score is C and it is classified as NOVA 4 (ultra-processed food). It is listed in the Groceries category and comes in a 300 g pack.

Nutrient levels per 100 g

Fat
1.8 g · Low
Saturated fat
1.1 g · Low
Sugars
11 g · Moderate
Salt
0.1 g · Low

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 142 g

Nutrient Per 100 g Per serving% DV* Category avg
Calories 95 kcal 135 kcal 194 −51%
Total fat 1.8 g 2.5 g 3% 12.8 −86%
Saturated fat 1.1 g 1.6 g 8% 2.4 −53%
Carbohydrates 16.3 g 23.2 g 8% 16.1
Total sugars 11 g 15.6 g 9.8 +12%
Dietary fiber 0 g 0 g 0% 2.4 −100%
Protein 3.5 g 5 g 10% 2.8 +24%
Salt 0.1 g 0.2 g 5.9 −98%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 59922 Groceries products on Foodmetria. Values are for the prepared product.

Compared with other groceries

Calories lower 39%
Sugars higher 27%
Salt lower 14%
Saturated fat higher 37%
Protein top 24%
Fiber top 100%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

corn starch, salt, coloring: annatto, flavors

Palm oil freeMaybe veganVegetarian

Additives 1

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Quantity
300 g
Serving size
142 g
Labels & certifications
Vegetarian
Sold in
France, Switzerland, United Kingdom
Barcode
5000354700064

Prices reported by shoppers

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Frequently asked questions

How many calories are in Bird's Custard Power?

Bird's Custard Power contains 95 kcal per 100 g and about 135 kcal per serving (142 g).

How much sugar is in Bird's Custard Power?

Bird's Custard Power has 11 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Bird's Custard Power healthy?

It has a Nutri-Score of C (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Source: Open Food Facts (ODbL). Last updated March 16, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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