Imitation wildberry muffin mix, wildberry
Imitation wildberry muffin mix, wildberry provides 410 kcal per 100 g, with 39.7 g of sugars and 5.1 g of protein. That is 11% more sugar than the average product in this category. It is classified as NOVA 4 (ultra-processed food). It is listed in the Cake mixes category. Contains: gluten.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1/2 cup (78 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 410 kcal | 320 kcal | 382 +7% | |
| Total fat | 9 g | 7 g | 9% | 8 +12% |
| Saturated fat | 3.9 g | 3 g | 15% | 3.4 +12% |
| Carbohydrates | 76.9 g | 60 g | 22% | 71.6 +7% |
| Total sugars | 39.7 g | 31 g | 35.7 +11% | |
| Added sugarsUSDA | 39.7 g | 31 g | 62% | 27.5 +44% |
| Dietary fiber | 1.3 g | 1 g | 4% | 3.2 −59% |
| Protein | 5.1 g | 4 g | 8% | 6.6 −22% |
| Salt | 1.3 g | 1 g | 1.3 |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 2684 Cake mixes products on Foodmetria.
Serving size and added sugars from the US product label in USDA FoodData Central, label data from March 2021. Other values: Open Food Facts.
Compared with other cake mixes
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Enriched bleached flour (bleached wheat flour, malted barley flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), sugar, dextrose, vegetable shortening ([contains one or more of the following: canola and/or palm oil], tbhq [preservative]). contains 2% or less of each of the following: gelatinized yellow corn flour, palm oil, hydrogenated vegetable shortening (palm kernel oil, palm oil, canola oil), modified corn starch, sodium aluminum phosphate, baking soda, salt, lecithin, natural and artificial flavor, citric acid, red 40 lake, blue 2 lake, yellow 6 lake, blue 1 lake.
- Allergens
- Gluten
Additives 11
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Regulatory status of its additives
How the US, individual states and the EU treat additives found in this product's ingredient list.
United States
Red 40 (E129), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) are among six petroleum-based dyes FDA is asking manufacturers to remove by the end of 2027. The phase-out is voluntary: the dyes remain approved.
California
The California School Food Safety Act (AB 2316) bars Red 40 (E129), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) from food served or sold in public schools from December 31, 2027.
West Virginia
West Virginia HB 2354 has barred Red 40 (E129), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132) from school nutrition programs since August 1, 2025. A statewide ban due January 1, 2028 is on hold under a preliminary injunction (December 23, 2025) while the state appeals.
European Union
In the EU, food containing Yellow 6 (E110) and Red 40 (E129) must state that it "may have an adverse effect on activity and attention in children."
What these additives are and what the research says: Red 40, Yellow 6, Blue 1, Blue 2.
Additives are detected from the ingredient list by Open Food Facts and may be incomplete or out of date. Regulatory status checked October 6, 2026; rules are changing quickly. Not legal advice — always check the package label.
Product details
- Serving size
- 1/2 cup (78 g)
- Sold in
- United States
- Barcode
- 0036800280762
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Imitation wildberry muffin mix, wildberry?
Imitation wildberry muffin mix, wildberry contains 410 kcal per 100 g and about 320 kcal per serving (1/2 cup (78 g)).
How much sugar is in Imitation wildberry muffin mix, wildberry?
Imitation wildberry muffin mix, wildberry has 39.7 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Imitation wildberry muffin mix, wildberry healthy?
It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Imitation wildberry muffin mix, wildberry vegan?
Based on its ingredient list, it is not vegan.
What allergens does Imitation wildberry muffin mix, wildberry contain?
According to the label data it contains: Gluten. Recipes change — always check the package label.
Does Imitation wildberry muffin mix, wildberry contain additives restricted in the US or the EU?
Its ingredient list includes Red 40 (E129), Yellow 6 (E110), Blue 1 (E133) and Blue 2 (E132). FDA is asking manufacturers to stop using them by the end of 2027 (voluntarily); California bars them from public schools from December 31, 2027; West Virginia bars them from school meals; the EU requires a warning label on food with Yellow 6 (E110) and Red 40 (E129). Recipes change — check the package label.
Source: Open Food Facts (ODbL). Last updated April 23, 2020. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
NOVA 3 
NOVA 4 
More cake mixes
View all →
e NOVA 4 
e NOVA 4 
NOVA 4 
NOVA 4 
NOVA 4