Genuine Protein Powder

by MUSCLE MILK in Protein shakes Barcode 0660726503379
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Ultra-processed food

Genuine Protein Powder by MUSCLE MILK is listed in the Protein shakes category. It is classified as NOVA 4 (ultra-processed food). Contains: milk.

Nutrient levels per 100 g

Fat
12.9 g · Moderate
Saturated fat
4.3 g · Moderate
Sugars
4.3 g · Low
Salt
0.5 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 2 scoops (70 g)

Nutrient Per 100 g Per serving% DV* Category avg
Total fat 12.9 g 9 g 12% 2.6 +395%
Saturated fat 4.3 g 3 g 15% 1 +323%
Carbohydrates 30 g 21 g 8% 8 +274%
Total sugars 4.3 g 3 g 4 +8%
Added sugars 50 g 35 g 70% 0.9 +5238%
Dietary fiber 8.6 g 6 g 21% 2.4 +253%
Protein 45.7 g 32 g 64% 21.2 +115%
Salt 0.5 g 0.3 g 0.5 −9%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 1013 Protein shakes products on Foodmetria.

Serving size from the US product label in USDA FoodData Central, label data from November 2023. Other values: Open Food Facts.

Compared with other protein shakes

Sugars higher 40%
Salt higher 21%
Saturated fat higher 3%
Protein top 18%
Fiber top 7%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Milk protein isolate, whey protein concentrate, maltodextrin, calcium caseinate, non-dairy creamer (sunflower oil, maltodextrin, sodium caseinate [milk derivative], mono-and diglycerides, tocopherols [to protect flavor]), sodium caseinate, soluble corn fiber, canola oil, mixed triglycerides, oat hull fiber, less than 2% of: acesulfame potassium, ascorbic acid (vitamin C), beet powder (color), calcium phosphate, dried strawberry pieces, magnesium oxide, natural and artificial flavor, potassium chloride, sucralose, vitamin A palmitate, vitamin D3

May contain palm oilNot vegan
Allergens
Milk

Additives 4

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
2 scoops (70 g)
Sold in
United States
Barcode
0660726503379

Prices reported by shoppers

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Frequently asked questions

How much sugar is in Genuine Protein Powder?

Genuine Protein Powder has 4.3 g of sugars per 100 g, which is considered low by UK front-of-pack guidelines.

Is Genuine Protein Powder healthy?

It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Genuine Protein Powder vegan?

Based on its ingredient list, it is not vegan.

What allergens does Genuine Protein Powder contain?

According to the label data it contains: Milk. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated May 26, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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