View full-size photo · Photo: Open Food Facts contributors, CC BY-SA
Genuine Protein Powder
Genuine Protein Powder by MUSCLE MILK provides 145 kcal per 100 g, with 0.5 g of sugars and 16 g of protein. That is 89% less sugar than the average product in this category. It is classified as NOVA 4 (ultra-processed food). It is listed in the Protein category and comes in a 30.9oz pack. Contains: milk.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 2 scoops (70 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 145 kcal | 102 kcal | 291 −50% | |
| Total fat | 4.5 g | 3.2 g | 4% | 9.8 −54% |
| Saturated fat | 0.8 g | 0.6 g | 3% | 3.5 −77% |
| Carbohydrates | 10 g | 7 g | 3% | 15.3 −35% |
| Total sugars | 0.5 g | 0.4 g | 4.6 −89% | |
| Added sugars | 1.4 g | 1 g | 2% | 2.4 −39% |
| Dietary fiber | 1.5 g | 1.1 g | 4% | 5.3 −71% |
| Protein | 16 g | 11.2 g | 22% | 36.3 −56% |
| Salt | 0.1 g | 0.1 g | 1.4 −94% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 113 Protein products on Foodmetria.
Compared with other protein
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Whey protein concentrate (milk), calcium sodium caseinate (milk), milk protein isolate, soluble vegetable fiber, non dairy creamer (sunflower oil, maltodextrin, sodium caseinate [a milk derivative], mono - and diglycerides. tocopherols), alkalized cocoa powder, maltodextrin, canola oil, medium chain triglycerides, organic oat fiber, natural and artificial flavors, calcium phosphate, less than 1% of: potassium chloride, magnesium oxide, acesulfame potassium, ascorbic acid, sucralose, enzyme-modified cocoa butter, lactoferrin (milk), cholecalciferol, vitamin a palmitate.
- Allergens
- Milk
Additives 4
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 30.9oz
- Serving size
- 2 scoops (70 g)
- Sold in
- United States
- Barcode
- 0660726503270
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Genuine Protein Powder?
Genuine Protein Powder contains 145 kcal per 100 g and about 102 kcal per serving (2 scoops (70 g)).
How much sugar is in Genuine Protein Powder?
Genuine Protein Powder has 0.5 g of sugars per 100 g, which is considered low by UK front-of-pack guidelines.
Is Genuine Protein Powder healthy?
It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Genuine Protein Powder vegan?
Based on its ingredient list, it is not vegan.
What allergens does Genuine Protein Powder contain?
According to the label data it contains: Milk. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated September 30, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
a NOVA 1 
a NOVA 4 
NOVA 4 
NOVA 4 More protein
View all →
b NOVA 1 
a NOVA 4 
NOVA 4 
NOVA 4 
NOVA 4 
c NOVA 4 More from MUSCLE MILK
View all →
NOVA 4 
NOVA 4 
NOVA 4 
NOVA 4 
NOVA 4 
NOVA 4