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The elf on the shelf
The elf on the shelf by Kellogg's provides 375 kcal per 100 g, with 37.5 g of sugars and 5 g of protein. It is classified as NOVA 4 (ultra-processed food). Contains: gelatin.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1.5 cup (40 g)
| Nutrient | Per 100 g | Per serving | % DV* |
|---|---|---|---|
| Calories | 375 kcal | 150 kcal | |
| Total fat | 2.5 g | 1 g | 1% |
| Saturated fat | 0 g | 0 g | 0% |
| Carbohydrates | 87.5 g | 35 g | 13% |
| Total sugars | 37.5 g | 15 g | |
| Added sugars | 37.5 g | 15 g | 30% |
| Dietary fiber | 5 g | 2 g | 7% |
| Protein | 5 g | 2 g | 4% |
| Salt | 1.3 g | 0.5 g |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values).
Nutrition claims check
Claims its numbers support
- Low fat
- 2.5 g fat per 100 g (EU: no more than 3 g per 100 g)
- Low saturated fat
- 0 g per 100 g, 0% of calories (EU: no more than 1.5 g per 100 g and 10% of calories)
- Source of fiber
- 5 g fiber per 100 g (EU: at least 3 g per 100 g or 1.5 g per 100 kcal)
Checked against the per-100 g thresholds of EU Regulation 1924/2006, using the nutrition data above. US labels follow FDA rules, which are mostly based on serving size and can give a different result; FDA has no defined “low sugar” claim.
Ingredients
corn flour, sugar, whole grain yellow corn flour, degerminated yellow corn flour, sugar, enriched flour, niacin, reduced iron, vitamin B1, vitamin B2, folic acid, corn syrup, marshmallows, sugar, corn syrup, modified food starch, gelatin, natural flavor, contains less than 2% of corn starch, dextrose, yellow 5, yellow 6, red 40, blue 1, yellow 6, yellow 5, blue 1, BHT, niacinamide, vitamin B6, vitamin B2, vitamin B1, vitamin B12, vitamin D3, calcium pantothenate, vitamin B6 hydrochloride, folic acid, vitamin B12
- Allergens
- Gelatin
Additives 6
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Regulatory status of its additives
How the US, individual states and the EU treat additives found in this product's ingredient list.
United States
Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110) and Blue 1 (E133) are among six petroleum-based dyes FDA is asking manufacturers to remove by the end of 2027. The phase-out is voluntary: the dyes remain approved.
California
The California School Food Safety Act (AB 2316) bars Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110) and Blue 1 (E133) from food served or sold in public schools from December 31, 2027.
West Virginia
West Virginia HB 2354 has barred Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110) and Blue 1 (E133) from school nutrition programs since August 1, 2025. A statewide ban due January 1, 2028 is on hold under a preliminary injunction (December 23, 2025) while the state appeals.
European Union
In the EU, food containing Yellow 5 (E102), Yellow 6 (E110) and Red 40 (E129) must state that it "may have an adverse effect on activity and attention in children."
What these additives are and what the research says: Red 40, Yellow 5, Yellow 6, Blue 1.
Additives are detected from the ingredient list by Open Food Facts and may be incomplete or out of date. Regulatory status checked October 6, 2026; rules are changing quickly. Not legal advice — always check the package label.
Product details
- Serving size
- 1.5 cup (40 g)
- Sold in
- United States
- Barcode
- 0038000234118
Prices reported by shoppers
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Frequently asked questions
How many calories are in The elf on the shelf?
The elf on the shelf contains 375 kcal per 100 g and about 150 kcal per serving (1.5 cup (40 g)).
How much sugar is in The elf on the shelf?
The elf on the shelf has 37.5 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is The elf on the shelf healthy?
It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is The elf on the shelf vegan?
Based on its ingredient list, it is not vegan.
What allergens does The elf on the shelf contain?
According to the label data it contains: Gelatin. Recipes change — always check the package label.
Does The elf on the shelf contain additives restricted in the US or the EU?
Its ingredient list includes Red 40 (E129), Yellow 5 (E102), Yellow 6 (E110) and Blue 1 (E133). FDA is asking manufacturers to stop using them by the end of 2027 (voluntarily); California bars them from public schools from December 31, 2027; West Virginia bars them from school meals; the EU requires a warning label on food with Yellow 5 (E102), Yellow 6 (E110) and Red 40 (E129). Recipes change — check the package label.
Source: Open Food Facts (ODbL). Last updated November 22, 2025. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
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