Pure Protein Chocolate Deluxe

by Pure Protein 7.04 oz in Protein Energy Bars Barcode 0749826000190
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Ultra-processed food

Pure Protein Chocolate Deluxe by Pure Protein provides 360 kcal per 100 g, with 6 g of sugars and 42 g of protein. That is 61% less sugar than the average product in this category. It is classified as NOVA 4 (ultra-processed food). It is listed in the Protein Energy Bars category and comes in a 7.04 oz pack. Contains: milk, peanuts, soybeans.

Nutrient levels per 100 g

Fat
9 g · Moderate
Saturated fat
7 g · High
Sugars
6 g · Moderate
Salt
0.5 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 Bar (50 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 360 kcal 180 kcal 395 −9%
Total fat 9 g 4.5 g 6% 17 −47%
Saturated fat 7 g 3.5 g 18% 6.5 +8%
Carbohydrates 34 g 17 g 6% 38.2 −11%
Total sugars 6 g 3 g 15.4 −61%
Added sugars 4 g 2 g 4% 7.5 −47%
Dietary fiber 4 g 2 g 7% 9.4 −57%
Protein 42 g 21 g 42% 24.8 +69%
Salt 0.5 g 0.2 g 0.8 −40%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 444 Protein Energy Bars products on Foodmetria.

Serving size from the US product label in USDA FoodData Central, label data from November 2023. Other values: Open Food Facts.

Compared with other protein energy bars

Calories lower 18%
Sugars lower 35%
Salt lower 41%
Saturated fat higher 41%
Protein top 5%
Fiber top 80%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Protein Blend (Milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate), Hydrolyzed Collagen, Glycerine, Cocoa, Water, Maltitol, Maltitol Syrup, Fractionated Palm Kernel Oil, Sugar, Whey Protein Concentrate, Milk, Unsweetened Chocolate, Cocoa Butter, Cocoa (Processed With Alkali), Natural Flavor (Includes Annatto And Turmeric Added For Color), Partially Defatted Peanut Flour, Calcium Carbonate, Soy Lecithin, Butterfat, Almond Butter, Sucralose

Contains palm oilNot veganNot vegetarian
Allergens
MilkPeanutsSoybeans

Additives 9

E322 - Lecithins
Antioxidant
E322i - Lecithin
Antioxidant
E965 - maltitol
Emulsifier

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Quantity
7.04 oz
Serving size
1 Bar (50 g)
Labels & certifications
No gluten
Sold in
United States
Barcode
0749826000190

Prices reported by shoppers

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Frequently asked questions

How many calories are in Pure Protein Chocolate Deluxe?

Pure Protein Chocolate Deluxe contains 360 kcal per 100 g and about 180 kcal per serving (1 Bar (50 g)).

How much sugar is in Pure Protein Chocolate Deluxe?

Pure Protein Chocolate Deluxe has 6 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Pure Protein Chocolate Deluxe healthy?

It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Pure Protein Chocolate Deluxe vegan?

Based on its ingredient list, it is not vegan.

What allergens does Pure Protein Chocolate Deluxe contain?

According to the label data it contains: Milk, Peanuts, Soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated June 1, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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