Original Custard Powder by Birds

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Original Custard Powder

by Birds in Custards and pastry creams Barcode 5000354924521
Nutri-Score
Not enough data to compute
Processing (NOVA)
Ultra-processed food
Green-Score
b
Environmental impact estimate

Original Custard Powder by Birds provides 83 kcal per 100 g, with 9.5 g of sugars and 3.1 g of protein. That is 34% less sugar than the average product in this category. It is classified as NOVA 4 (ultra-processed food). It is listed in the Custards and pastry creams category.

Nutrient levels per 100 g

Fat
1.5 g · Low
Saturated fat
1 g · Low
Sugars
9.5 g · Moderate
Salt
0.2 g · Low

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Nutrient Per 100 g Category avg
Calories 83 kcal 149 −44%
Total fat 1.5 g 4.6 −67%
Saturated fat 1 g 2.7 −63%
Carbohydrates 14.2 g 23.9 −41%
Total sugars 9.5 g 14.3 −34%
Added sugars 0 g 11.2 −100%
Dietary fiber 0.5 g 0.6 −17%
Protein 3.1 g 3
Salt 0.2 g 0.2 −8%

Category average across 75 Custards and pastry creams products on Foodmetria.

Compared with other custards and pastry creams

Calories lower 22%
Sugars lower 27%
Salt higher 31%
Saturated fat lower 27%
Protein top 32%
Fiber top 56%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Maize Starch, Salt, Colour (Annatto Norbixin), Flavouring.

Palm oil freeMaybe veganMaybe vegetarian

Additives 2

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Sold in
United Kingdom
Barcode
5000354924521

Prices reported by shoppers

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Frequently asked questions

How many calories are in Original Custard Powder?

Original Custard Powder contains 83 kcal per 100 g.

How much sugar is in Original Custard Powder?

Original Custard Powder has 9.5 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.

Is Original Custard Powder healthy?

It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Source: Open Food Facts (ODbL). Last updated August 12, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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