Nutrition report ready
Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Othe…
NOVA 4
View detailsFruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors
Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors by Foodhold provides 400 kcal per 100 g, with 36.7 g of sugars and 3.3 g of protein. It is classified as NOVA 4 (ultra-processed food).
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 30 g (0.75 cup)
| Nutrient | Per 100 g | Per serving | % DV* |
|---|---|---|---|
| Calories | 400 kcal | 120 kcal | |
| Total fat | 0 g | 0 g | 0% |
| Saturated fat | 0 g | 0 g | 0% |
| Carbohydrates | 90 g | 27 g | 10% |
| Total sugars | 36.7 g | 11 g | |
| Dietary fiber | 0 g | 0 g | 0% |
| Protein | 3.3 g | 1 g | 2% |
| Salt | 1.2 g | 0.4 g |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values).
Nutrition claims check
Claims its numbers support
- Fat-free
- 0 g fat per 100 g (EU: no more than 0.5 g per 100 g)
- Low saturated fat
- 0 g per 100 g, 0% of calories (EU: no more than 1.5 g per 100 g and 10% of calories)
Checked against the per-100 g thresholds of EU Regulation 1924/2006, using the nutrition data above. US labels follow FDA rules, which are mostly based on serving size and can give a different result; FDA has no defined “low sugar” claim.
Ingredients
Rice, sugar, salt, canola oil, contains less than 0.5% of natural flavors, red 40, turmeric (for color), yellow 6, blue 1, vanillan (an artificial flavor). vitamins and minerals: sodium ascorbate (vitamin c), niacinamide, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12
Additives 3
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Regulatory status of its additives
How the US, individual states and the EU treat additives found in this product's ingredient list.
United States
Red 40 (E129), Yellow 6 (E110) and Blue 1 (E133) are among six petroleum-based dyes FDA is asking manufacturers to remove by the end of 2027. The phase-out is voluntary: the dyes remain approved.
California
The California School Food Safety Act (AB 2316) bars Red 40 (E129), Yellow 6 (E110) and Blue 1 (E133) from food served or sold in public schools from December 31, 2027.
West Virginia
West Virginia HB 2354 has barred Red 40 (E129), Yellow 6 (E110) and Blue 1 (E133) from school nutrition programs since August 1, 2025. A statewide ban due January 1, 2028 is on hold under a preliminary injunction (December 23, 2025) while the state appeals.
European Union
In the EU, food containing Yellow 6 (E110) and Red 40 (E129) must state that it "may have an adverse effect on activity and attention in children."
What these additives are and what the research says: Red 40, Yellow 6, Blue 1.
Additives are detected from the ingredient list by Open Food Facts and may be incomplete or out of date. Regulatory status checked October 6, 2026; rules are changing quickly. Not legal advice — always check the package label.
Product details
- Serving size
- 30 g (0.75 cup)
- Sold in
- United States
- Barcode
- 0688267131776
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors?
Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors contains 400 kcal per 100 g and about 120 kcal per serving (30 g (0.75 cup)).
How much sugar is in Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors?
Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors has 36.7 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors healthy?
It is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Does Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors contain additives restricted in the US or the EU?
Its ingredient list includes Red 40 (E129), Yellow 6 (E110) and Blue 1 (E133). FDA is asking manufacturers to stop using them by the end of 2027 (voluntarily); California bars them from public schools from December 31, 2027; West Virginia bars them from school meals; the EU requires a warning label on food with Yellow 6 (E110) and Red 40 (E129). Recipes change — check the package label.
Source: Open Food Facts (ODbL). Last updated March 9, 2017. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
More from Foodhold
View all →
a NOVA 3 
b NOVA 2 
d NOVA 3 
c NOVA 4 
c NOVA 4 
d NOVA 3