Squares

by Kellogg's in Cereal bars Barcode 5050083451751
Bad nutritional quality
Ultra-processed food

Squares by Kellogg's provides 425 kcal per 100 g, with 32.1 g of sugars and 2.9 g of protein. That is 32% more sugar than the average product in this category. Its Nutri-Score is E and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereal bars category. Contains: gluten, milk.

Nutrient levels per 100 g

Fat
12.1 g · Moderate
Saturated fat
7.1 g · High
Sugars
32.1 g · High
Salt
0.7 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1 bar (28 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 425 kcal 119 kcal 410
Total fat 12.1 g 3.4 g 4% 15 −19%
Saturated fat 7.1 g 2 g 10% 5 +41%
Carbohydrates 76.1 g 21.3 g 8% 59.7 +27%
Total sugars 32.1 g 9 g 24.4 +32%
Added sugars 16.3 g 4.6 g 9% 19.1 −15%
Dietary fiber 1.1 g 0.3 g 1% 7.6 −86%
Protein 2.9 g 0.8 g 2% 8.6 −67%
Salt 0.7 g 0.2 g 0.5 +40%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 2184 Cereal bars products on Foodmetria.

Compared with other cereal bars

Calories higher 39%
Sugars higher 20%
Salt higher 22%
Saturated fat higher 25%
Protein top 97%
Fiber top 95%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Kellogg's Toasted Rice Cereal (35%) (Rice, Sugar, Salt, Barley Malt Extract, Niacin, Iron, Vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12), Marshmallow (33%) (Glucose Syrup, Sugar, Beef Gelatin, Flavouring), Fructose, Palm Oil, Invert Sugar Syrup, Glucose Syrup, Humectant (Glycerol), Salt, Flavouring (contains Milk), Emulsifiers (E472e, E472a), Antioxidant (E320)

Contains palm oilNot veganNot vegetarian
Allergens
GlutenMilk

Additives 5

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
1 bar (28 g)
Sold in
United Kingdom
Barcode
5050083451751

Prices reported by shoppers

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Frequently asked questions

How many calories are in Squares?

Squares contains 425 kcal per 100 g and about 119 kcal per serving (1 bar (28 g)).

How much sugar is in Squares?

Squares has 32.1 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.

Is Squares healthy?

It has a Nutri-Score of E (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Squares vegan?

Based on its ingredient list, it is not vegan.

What allergens does Squares contain?

According to the label data it contains: Gluten, Milk. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated March 27, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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