Measure for Measure Flour by King Arthur Baking Company

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Measure for Measure Flour

by King Arthur Baking Company in Baking Barcode 0071012075263
Nutri-Score
Very good nutritional quality
Processing (NOVA)
Ultra-processed food

Measure for Measure Flour by King Arthur Baking Company provides 323 kcal per 100 g, with 0 g of sugars and 3.2 g of protein. That is 100% less sugar than the average product in this category. Its Nutri-Score is A and it is classified as NOVA 4 (ultra-processed food). It is listed in the Baking category.

Nutrient levels per 100 g

Fat
1.6 g · Low
Saturated fat
0 g · Low
Sugars
0 g · Low
Salt
0.2 g · Low

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1/4 cup (31 g)

Nutrient Per 100 g Per serving% DV* Category avg
Calories 323 kcal 100 kcal 258 +25%
Total fat 1.6 g 0.5 g 1% 6.4 −75%
Saturated fat 0 g 0 g 0% 2.8 −100%
Carbohydrates 80.7 g 25 g 9% 46 +75%
Total sugars 0 g 0 g 22.4 −100%
Added sugars 0 g 0 g 0% 15.5 −100%
Dietary fiber 6.5 g 2 g 7% 7.7 −16%
Protein 3.2 g 1 g 2% 5.7 −43%
Salt 0.2 g 0 g 5.5 −97%

*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 40 Baking products on Foodmetria.

Serving size from the US product label in USDA FoodData Central, label data from February 2023. Other values: Open Food Facts.

Compared with other baking

Calories higher 44%
Sugars lower 1%
Salt lower 38%
Saturated fat lower 1%
Protein top 56%
Fiber top 25%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)].

Palm oil freeMaybe veganMaybe vegetarian

Additives 2

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
1/4 cup (31 g)
Labels & certifications
No glutenNo GMOsNon GMO project
Sold in
United States, world
Barcode
0071012075263

Prices reported by shoppers

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Frequently asked questions

How many calories are in Measure for Measure Flour?

Measure for Measure Flour contains 323 kcal per 100 g and about 100 kcal per serving (1/4 cup (31 g)).

How much sugar is in Measure for Measure Flour?

Measure for Measure Flour has 0 g of sugars per 100 g, which is considered low by UK front-of-pack guidelines.

Is Measure for Measure Flour healthy?

It has a Nutri-Score of A (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Source: Open Food Facts (ODbL). Last updated March 26, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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