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Hobnobs
Oat bar with milk chocolate and caramel
Hobnobs by McVitie's provides 419 kcal per 100 g, with 28.7 g of sugars and 6.3 g of protein. That is 17% more sugar than the average product in this category. Its Nutri-Score is E and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereal bars category and comes in a 180 g (6 x 30g) pack. Contains: gluten, milk, soybeans.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 30.6 g
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 419 kcal | 128 kcal | 410 | |
| Total fat | 13.1 g | 4 g | 5% | 14.9 −12% |
| Saturated fat | 6.8 g | 2.1 g | 11% | 5 +35% |
| Carbohydrates | 68 g | 20.8 g | 8% | 59.8 +14% |
| Total sugars | 28.7 g | 8.8 g | 24.4 +17% | |
| Added sugars | 28.6 g | 8.8 g | 18% | 19.1 +50% |
| Dietary fiber | 4.8 g | 1.5 g | 5% | 7.6 −37% |
| Protein | 6.3 g | 1.9 g | 4% | 8.6 −27% |
| Salt | 0.9 g | 0.3 g | 0.5 +61% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 2180 Cereal bars products on Foodmetria.
Compared with other cereal bars
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Rolled _Oats_ 34%, Glucose Syrup, _Milk_ Chocolate 12% (Sugar, Cocoa Butter, Cocoa Mass, Dried Skimmed _Milk_, Dried Whey (_Milk_), Butter Oil (_Milk_), Vegetable Fats (Sal and/or Shea, Palm), Emulsifiers (_Soya_ Lecithin, E476), Natural Flavouring), Vegetable Oil (Palm), _Wheat_ Flakes 4.5% (_Wheat_ Flour, _Wheat_ Bran, Sugar, _Barley_ Malt Extract, Salt, Honey), Crisped Cereals 4.5% (Wholemeal _Wheat_ Flour, Rice Flour, Sugar, Malted _Barley_ Flour, Malted _Wheat_ Flour, Salt, Vegetable Oil (Rapeseed), Calcium Carbonate, Emulsifier (_Soya_ Lecithin)), Wholemeal _Wheat_ Flour 4.5%, Sugar, Humectant (Glycerine), Maltodextrin, Water, Partially Inverted Sugar Syrup, Salt, Emulsifiers (_Soya_ Lecithin, E472e), Flour (_Wheat_ Flour, Calcium, Iron, Niacin, Thiamin), Raising Agents (Sodium Bicarbonate, Ammonium Bicarbonate), Natural Flavouring, Glucose-Fructose Syrup. Product contains 21% Hobnobs biscuit pieces.
- Allergens
- GlutenMilkSoybeans
- May contain traces
- NutsSesame seeds
Additives 9
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 180 g (6 x 30g)
- Serving size
- 30.6 g
- Labels & certifications
- Vegetarian
- Sold in
- Australia, France, United Kingdom
- Barcode
- 5000168197746
Prices reported by shoppers
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Frequently asked questions
How many calories are in Hobnobs?
Hobnobs contains 419 kcal per 100 g and about 128 kcal per serving (30.6 g).
How much sugar is in Hobnobs?
Hobnobs has 28.7 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Hobnobs healthy?
It has a Nutri-Score of E (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Hobnobs vegan?
Based on its ingredient list, it is not vegan.
What allergens does Hobnobs contain?
According to the label data it contains: Gluten, Milk, Soybeans. It may also contain traces of nuts, sesame seeds. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated March 20, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
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