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I can't believe it's not butter!
I can't believe it's not butter! by Upfield provides 346 kcal per 100 g, with 0.5 g of sugars and 0 g of protein. That is 45% less sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 2 (processed culinary ingredient). It is listed in the Butters category and comes in a 250g pack.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 10g
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 346 kcal | 35 kcal | 701 −51% | |
| Total fat | 39 g | 3.9 g | 5% | 77.1 −49% |
| Saturated fat | 11 g | 1.1 g | 6% | 47.8 −77% |
| Carbohydrates | 0.5 g | 0.1 g | 0% | 1.3 −61% |
| Total sugars | 0.5 g | 0.1 g | 0.9 −45% | |
| Dietary fiber | 0 g | 0 g | 0% | 0.3 −100% |
| Protein | 0 g | 0 g | 0% | 0.7 −100% |
| Salt | 1.4 g | 0.1 g | 0.6 +131% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 2275 Butters products on Foodmetria.
Compared with other butters
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Ingredient list not available.
Product details
- Quantity
- 250g
- Serving size
- 10g
- Labels & certifications
- VegetarianVeganThe Vegan Society
- Sold in
- United Kingdom
- Barcode
- 8719200242104
Prices reported by shoppers
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Frequently asked questions
How many calories are in I can't believe it's not butter!?
I can't believe it's not butter! contains 346 kcal per 100 g and about 35 kcal per serving (10g).
How much sugar is in I can't believe it's not butter!?
I can't believe it's not butter! has 0.5 g of sugars per 100 g, which is considered low by UK front-of-pack guidelines.
Is I can't believe it's not butter! healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 2 — processed culinary ingredient. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is I can't believe it's not butter! vegan?
Based on its ingredient list, it appears to be vegan. Always check the package label.
Source: Open Food Facts (ODbL). Last updated March 27, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
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