Blissfuls

Bad nutritional quality
Ultra-processed food
Green-Score
e
Environmental impact estimate

Blissfuls by McVitie's provides 500 kcal per 100 g, with 33 g of sugars and 7.7 g of protein. That is 12% more sugar than the average product in this category. Its Nutri-Score is E and it is classified as NOVA 4 (ultra-processed food). It is listed in the Biscuit (cookie) snack w chocolate filling category. Contains: gluten, milk, nuts, soybeans.

Nutrient levels per 100 g

Fat
25 g · High
Saturated fat
11 g · High
Sugars
33 g · High
Salt
0.6 g · Moderate

Levels use UK front-of-pack reference thresholds.

Nutrition facts

Serving size: 1

Nutrient Per 100 g Category avg
Calories 500 kcal 474 +5%
Total fat 25 g 22.5 +11%
Saturated fat 11 g 11.1
Carbohydrates 59 g 60.8
Total sugars 33 g 29.5 +12%
Added sugars 10.6 g 19.1 −44%
Dietary fiber 2.4 g 4.6 −48%
Protein 7.7 g 6.2 +24%
Salt 0.6 g 0.5 +10%

Category average across 102 Biscuit (cookie) snack w chocolate filling products on Foodmetria.

Compared with other biscuit (cookie) snack w chocolate filling

Calories higher 46%
Sugars higher 45%
Salt higher 33%
Saturated fat lower 40%
Protein top 15%
Fiber top 69%

Bar shows the share of products in this category that contain less of the nutrient.

Ingredients

Wheat Flour, Caramel and Milk Chocolate Flavoured Cream Filling (30%) [Sugar, Vegetable Fats (Sunflower, Palm), Caramel Powder (10%) (Dried Skimmed Milk, Dried Whey (Milk), Sugar, Butter (Milk)), Dried Whey (Milk), Dried Skimmed Milk, Fat Reduced Cocoa Powder, Belgian Milk Chocolate (5%) (Sugar, Cocoa Butter, Cocoa Mass, Dried Skimmed Milk, Butter Oil (Milk), Emulsifier (Soya Lecithin), Natural Flavouring). Hazelnuts (1%), Emulsifier (Lecithin), Natural Flavouring], Sugar, Vegetable Fats (Palm, Sunflower, Coconut), Dried Whole Milk, Glucose Syrup, Fat Reduced Cocoa Powder, Dried Skimmed Milk, Dried Whey (Milk), Salt, Emulsifier (Lecithin), Barley Malt Extract, Flavouring, Raising Agents (Sodium Bicarbonate, Ammonium Bicarbonate). Have you tried... our Fully Coated McVitie's Biscuits? Fully coated. Fully delicious. TORE IN A COOL, DRY PLACE.

Contains palm oilNot vegan
Allergens
GlutenMilkNutsSoybeans

Additives 6

E322 - Lecithins
Antioxidant
E322i - Lecithin
Antioxidant

Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.

Product details

Serving size
1
Sold in
Ireland
Barcode
5000168040783

Prices reported by shoppers

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Frequently asked questions

How many calories are in Blissfuls?

Blissfuls contains 500 kcal per 100 g.

How much sugar is in Blissfuls?

Blissfuls has 33 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.

Is Blissfuls healthy?

It has a Nutri-Score of E (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.

Is Blissfuls vegan?

Based on its ingredient list, it is not vegan.

What allergens does Blissfuls contain?

According to the label data it contains: Gluten, Milk, Nuts, Soybeans. Recipes change — always check the package label.

Source: Open Food Facts (ODbL). Last updated April 1, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.

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