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Fruit loaf
Fruit loaf by Irwin provides 364 kcal per 100 g, with 25 g of sugars and 5.8 g of protein. That is 51% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Brioches category and comes in a 400g pack. Contains: gluten, soybeans.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
| Nutrient | Per 100 g | Category avg |
|---|---|---|
| Calories | 364 kcal | 351 |
| Total fat | 9.2 g | 13 −29% |
| Saturated fat | 2.9 g | 6.6 −56% |
| Carbohydrates | 62.8 g | 49.5 +27% |
| Total sugars | 25 g | 16.5 +51% |
| Added sugars | 11.4 g | 11.1 |
| Dietary fiber | 3.3 g | 3.3 |
| Protein | 5.8 g | 7.9 −26% |
| Salt | 0.9 g | 0.9 |
*% Daily Value for 100 g, based on a 2,000-calorie diet (FDA reference values). Category average across 922 Brioches products on Foodmetria.
Compared with other brioches
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Wheat Flour (Wheat Flour, Calciu Carbonate, Iron, Niacin, Thiamin, Folic Acid), Dried Cranberries (20%) (Cranberries, Sugar, Sunflower Oil), Water, Cinnamon Flakes (8%) (Wheat, Soya), Rapeseed Oil, Dextrose, Inverted Sugar Syrup, Yeast, Emulsifiers (Mono And Diglycerides Of Fatty Acids, Sodium Stearoyl-2-Lactylate), Salt, Maltodextrin, Wheat Gluten, Soya Flour, Thickeners (Sodium Carboxy Methyl Cellulose, Xanthan Gum), Dextrose Monohydrate, Flour Treatment Agent (Ascorbic Acid). ALLERGY ADVICE:
- Allergens
- GlutenSoybeans
Additives 6
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 400g
- Sold in
- United Kingdom
- Barcode
- 5013427011868
Prices reported by shoppers
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Frequently asked questions
How many calories are in Fruit loaf?
Fruit loaf contains 364 kcal per 100 g.
How much sugar is in Fruit loaf?
Fruit loaf has 25 g of sugars per 100 g, which is considered high by UK front-of-pack guidelines.
Is Fruit loaf healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
What allergens does Fruit loaf contain?
According to the label data it contains: Gluten, Soybeans. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated March 28, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
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