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Bird's Instant Custard
Bird's Instant Custard by Premier Foods provides 75 kcal per 100 g, with 9.2 g of sugars and 0.6 g of protein. That is 40% less sugar than the average product in this category. Its Nutri-Score is B and it is classified as NOVA 4 (ultra-processed food). It is listed in the Custard puddings category and comes in a 75 g pack. Contains: milk.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1 portion (145 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 75 kcal | 109 kcal | 172 −57% | |
| Total fat | 1.8 g | 2.6 g | 3% | 8.3 −78% |
| Saturated fat | 1 g | 1.5 g | 8% | 4.8 −79% |
| Carbohydrates | 14.1 g | 20.4 g | 7% | 19.9 −29% |
| Total sugars | 9.2 g | 13.3 g | 15.2 −40% | |
| Added sugars | 56.2 g | 81.5 g | 163% | 12.9 +335% |
| Dietary fiber | 0.5 g | 0.7 g | 3% | 0.3 +57% |
| Protein | 0.6 g | 0.9 g | 2% | 4.2 −86% |
| Salt | 0.1 g | 0.1 g | 0.2 −48% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 76 Custard puddings products on Foodmetria.
Compared with other custard puddings
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Sugar, Modified Maize Starch, Whey Powder (from Milk), Palm Oil, Maltodextrin, Lactose (Milk), Milk Proteins, Flavourings, Colours (Annatto Norbixin, Paprika Extract). Allergy Advice:
- Allergens
- Milk
Additives 3
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 75 g
- Serving size
- 1 portion (145 g)
- Sold in
- France, United Kingdom
- Barcode
- 5000354700132
Prices reported by shoppers
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Frequently asked questions
How many calories are in Bird's Instant Custard?
Bird's Instant Custard contains 75 kcal per 100 g and about 109 kcal per serving (1 portion (145 g)).
How much sugar is in Bird's Instant Custard?
Bird's Instant Custard has 9.2 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Bird's Instant Custard healthy?
It has a Nutri-Score of B (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Is Bird's Instant Custard vegan?
Based on its ingredient list, it is not vegan.
What allergens does Bird's Instant Custard contain?
According to the label data it contains: Milk. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated March 24, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
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