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It’s
It’s by Red Hot provides 536 kcal per 100 g, with 3.6 g of sugars and 7.1 g of protein. That is 35% more sugar than the average product in this category. Its Nutri-Score is E and it is classified as NOVA 4 (ultra-processed food). It is listed in the Flavoured potato crisps category and comes in a 2.75 oz pack.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 1 oz (28g/about 20 chips) Per serving (28 g)
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 536 kcal | 150 kcal | 509 +5% | |
| Total fat | 32.1 g | 9 g | 12% | 29.5 +9% |
| Saturated fat | 8.9 g | 2.5 g | 13% | 3.4 +164% |
| Carbohydrates | 53.6 g | 15 g | 5% | 52.6 |
| Total sugars | 3.6 g | 1 g | 2.6 +35% | |
| Added sugars | 2.7 g | 0.8 g | 2% | 1.4 +92% |
| Dietary fiber | 3.6 g | 1 g | 4% | 4.4 −19% |
| Protein | 7.1 g | 2 g | 4% | 6.3 +14% |
| Salt | 2.7 g | 0.8 g | 1.5 +77% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 939 Flavoured potato crisps products on Foodmetria.
Serving size from the US product label in USDA FoodData Central, label data from June 2023. Other values: Open Food Facts.
Compared with other flavoured potato crisps
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Potatoes, vegetable oil (contains one or more of the following: cottonseed oil, corn oil, and/or sunflower oil), salt, sugar, spices, paprika, onion, corn flour, extractives of paprika, artificial flavor, torula yeast, corn starch, yellow color (FD&C Red 40 Lake, FD&C Yellow 6 Lake), garlic powder, natural flavor, disodium inosinate, disodium guanylate.
Additives 4
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 2.75 oz
- Serving size
- 1 oz (28g/about 20 chips) Per serving (28 g)
- Sold in
- United States
- Barcode
- 0041780190291
Prices reported by shoppers
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Recipe & label changes
-
October 1, 2026
- Name: utz red hot → It’s
- Pack size: — → 2.75 oz
- Nutri-Score: — → e
- NOVA group: — → 4
Changes to this product's label data recorded since Foodmetria started tracking it.
Frequently asked questions
How many calories are in It’s?
It’s contains 536 kcal per 100 g and about 150 kcal per serving (1 oz (28g/about 20 chips) Per serving (28 g)).
How much sugar is in It’s?
It’s has 3.6 g of sugars per 100 g, which is considered low by UK front-of-pack guidelines.
Is It’s healthy?
It has a Nutri-Score of E (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Source: Open Food Facts (ODbL). Last updated October 1, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
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