Cereal
Cereal by M & S provides 460 kcal per 100 g, with 22.3 g of sugars and 8.3 g of protein. That is 11% more sugar than the average product in this category. Its Nutri-Score is D and it is classified as NOVA 4 (ultra-processed food). It is listed in the Cereal clusters with chocolate category. Contains: milk.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 45.0g
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 460 kcal | 207 kcal | 453 | |
| Total fat | 19.3 g | 8.7 g | 11% | 17.4 +11% |
| Saturated fat | 4.5 g | 2 g | 10% | 5.4 −17% |
| Carbohydrates | 60 g | 27 g | 10% | 61.4 |
| Total sugars | 22.3 g | 10 g | 20.1 +11% | |
| Added sugars | 17.8 g | 8 g | 16% | 17.1 |
| Dietary fiber | 6.5 g | 2.9 g | 10% | 7.8 −16% |
| Protein | 8.3 g | 3.7 g | 7% | 9 −8% |
| Salt | 0.3 g | 0.1 g | 0.3 −8% |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 122 Cereal clusters with chocolate products on Foodmetria.
Compared with other cereal clusters with chocolate
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Gluten Free Oat Flakes (46%). Sugar. Rapeseed Oil. Dark and White Chocolate Curls (10%) (Sugar Cocoa Mass Cocoa Butter Dried Whole Milk Dried Whey (Milk). Emulsifier: Soya Lecithin Flavouring) - Milk Chocolate Chunks (5%) (Sugar Dried Whole Milk - Cocoa Butter Cocoa Mass Emulsifier: Soya Lecithin Flavouring) Rice Crisp (3.5%) (Rice Flour. Chicory Fibre . not suitable 1 nut allergy for . ● • ● Sugar Salt) Golden Linseed Cocoa Mass Maltodextrin Glucose Syrup - Milk Solids Honey Sea Salt Flavouring. . ● ● ● ● ● For allergens see ingredients in bold. Not suitable for those with a Nut and Peanut allergy.
- Allergens
- Milk
Product details
- Serving size
- 45.0g
- Labels & certifications
- No gluten
- Sold in
- Ireland
- Barcode
- 29310746
Prices reported by shoppers
Loading prices…
Frequently asked questions
How many calories are in Cereal?
Cereal contains 460 kcal per 100 g and about 207 kcal per serving (45.0g).
How much sugar is in Cereal?
Cereal has 22.3 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Cereal healthy?
It has a Nutri-Score of D (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
What allergens does Cereal contain?
According to the label data it contains: Milk. Recipes change — always check the package label.
Source: Open Food Facts (ODbL). Last updated April 2, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
Reviews
Compare & rankings
Healthier alternatives
Best in category →Same category, meaningfully better on at least one measure and no worse on the others. Each card shows what improves.
a NOVA 4 
b NOVA 3 
c NOVA 3 
b More cereal clusters with chocolate
View all →
c NOVA 4 
c NOVA 4 
d NOVA 4 
c NOVA 4 
d NOVA 4 
c NOVA 4 More from M & S
View all →
e 
b 
e NOVA 2 
e NOVA 3 
c NOVA 4 
c