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Birds Custard powder imp
Birds Custard powder imp by Birds The Original provides 81 kcal per 100 g, with 9.8 g of sugars and 3 g of protein. That is 29% less sugar than the average product in this category. Its Nutri-Score is B and it is classified as NOVA 4 (ultra-processed food). It is listed in the Creamy puddings category and comes in a 300 pack.
Nutrient levels per 100 g
Levels use UK front-of-pack reference thresholds.
Nutrition facts
Serving size: 35 g
| Nutrient | Per 100 g | Per serving | % DV* | Category avg |
|---|---|---|---|---|
| Calories | 81 kcal | 28 kcal | 129 −37% | |
| Total fat | 1.4 g | 0.5 g | 1% | 4.7 −70% |
| Saturated fat | 0.9 g | 0.3 g | 2% | 2.9 −69% |
| Carbohydrates | 14.3 g | 5 g | 2% | 17.3 −17% |
| Total sugars | 9.8 g | 3.4 g | 13.9 −29% | |
| Added sugars | 0 g | 0 g | 0% | 10.5 −100% |
| Dietary fiber | 0 g | 0 g | 0% | 0.5 −100% |
| Protein | 3 g | 1.1 g | 2% | 3.9 −24% |
| Salt | 0.2 g | 0.1 g | 0.2 |
*% Daily Value for a serving, based on a 2,000-calorie diet (FDA reference values). Category average across 377 Creamy puddings products on Foodmetria.
Compared with other creamy puddings
Bar shows the share of products in this category that contain less of the nutrient.
Ingredients
Maize starch, salt, flavouring, colourant (annatto)
Additives 1
Overexposure risk is based on EFSA evaluations as recorded by Open Food Facts.
Product details
- Quantity
- 300
- Serving size
- 35 g
- Sold in
- France
- Barcode
- 5000354912672
Prices reported by shoppers
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Frequently asked questions
How many calories are in Birds Custard powder imp?
Birds Custard powder imp contains 81 kcal per 100 g and about 28 kcal per serving (35 g).
How much sugar is in Birds Custard powder imp?
Birds Custard powder imp has 9.8 g of sugars per 100 g, which is considered moderate by UK front-of-pack guidelines.
Is Birds Custard powder imp healthy?
It has a Nutri-Score of B (A is best, E is worst); it is in NOVA group 4 — ultra-processed food. Scores describe nutritional quality and processing, not suitability for your individual diet.
Source: Open Food Facts (ODbL). Last updated March 17, 2026. Spotted a mistake? Edit this product on Open Food Facts. Not medical advice — always check the package label.
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